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I’m Sarah Isherwood, a Social Media Manager with nearly four years of agency experience, plus a strong freelance background creating social-first content for 50+ brands. I love turning trends and audience insight into scroll-stopping short-form video, creative concepts, and performance-led campaigns across platforms like Instagram, TikTok, Facebook, and Pinterest. In my roles, I manage organic social end-to-end—from strategy and content planning to production, community management, influencer/UGC activity, and reporting. I’ve also led and supported creative shoots, directed videographers, and line-managed a Social Media Assistant, helping deliver client-ready content and clear recommendations based on performance data.…I’m Sarah Isherwood, a Social Media Manager with nearly four years of agency experience, plus a strong freelance background creating social-first content for 50+ brands. I love turning trends and audience insight into scroll-stopping short-form video, creative concepts, and performance-led campaigns across platforms like Instagram, TikTok, Facebook, and Pinterest. In my roles, I manage organic social end-to-end—from strategy and content planning to production, community management, influencer/UGC activity, and reporting. I’ve also led and supported creative shoots, directed videographers, and line-managed a Social Media Assistant, helping deliver client-ready content and clear recommendations based on performance data.

Sarah Elizabeth Sherwood

Social Media Manager, Community Manager, Content Strategist, +4

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I’m Sarah Isherwood, a Social Media Manager with nearly four years of agency experience, plus a strong freelance background creating social-first content for 50+ brands. I love turning trends and audience insight into scroll-stopping short-form video, creative concepts, and performance-led campaigns across platforms like Instagram, TikTok, Facebook, and Pinterest. In my roles, I manage organic social end-to-end—from strategy and content planning to production, community management, influencer/UGC activity, and reporting. I’ve also led and supported creative shoots, directed videographers, and line-managed a Social Media Assistant, helping deliver client-ready content and clear recommendations based on performance data.…I’m Sarah Isherwood, a Social Media Manager with nearly four years of agency experience, plus a strong freelance background creating social-first content for 50+ brands. I love turning trends and audience insight into scroll-stopping short-form video, creative concepts, and performance-led campaigns across platforms like Instagram, TikTok, Facebook, and Pinterest. In my roles, I manage organic social end-to-end—from strategy and content planning to production, community management, influencer/UGC activity, and reporting. I’ve also led and supported creative shoots, directed videographers, and line-managed a Social Media Assistant, helping deliver client-ready content and clear recommendations based on performance data.

Available to hire

I’m Sarah Isherwood, a Social Media Manager with nearly four years of agency experience, plus a strong freelance background creating social-first content for 50+ brands. I love turning trends and audience insight into scroll-stopping short-form video, creative concepts, and performance-led campaigns across platforms like Instagram, TikTok, Facebook, and Pinterest.

In my roles, I manage organic social end-to-end—from strategy and content planning to production, community management, influencer/UGC activity, and reporting. I’ve also led and supported creative shoots, directed videographers, and line-managed a Social Media Assistant, helping deliver client-ready content and clear recommendations based on performance data.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Social Media Manager at +44 7902999009 [email protected]

July 1, 2025 - Present

Lead organic social strategy and day-to-day channel management across a portfolio of home, lifestyle, and food & drink brands. Own activity from strategy and content planning through creation, publishing, community management, and reporting. Line-manage a Social Media Assistant, lead social shoots and creative direction, and manage UGC/creator activity and influencer gifting. Create organic and paid social assets using performance insight to test, learn, and improve content.

Social Media Manager at Sarah Hisherwood (Freelance)

July 1, 2025 - Present

Freelance UGC creator producing social-first, performance-led video and photo content for 50+ brands. Develops brand-appropriate hooks, scripts, and concepts tailored to audience and objectives, then manages end-to-end delivery from creative development to final assets.

Lead organic social strategy & social media management (agency role) at ROAR Studios

December 1, 2024 - July 1, 2025

Develop platform-specific social plans and lead content output. Manage organic social channels and deliver content from concept through shooting, editing, scheduling, and community management across Instagram, TikTok, and Facebook. Produce performance reporting and present recommendations to clients. Manage influencer and UGC creator activity, including briefing and creator management; also support UGC and performance-led creative development.

Social Media Manager (freelance)

September 1, 2023 - Present

Freelance UGC creator for 50+ brands, producing social-first and performance-led content including concept development, scripting, filming/production, and editing tailored to brand audiences and platform needs.

Senior Social Media Executive at ROAR Studios

September 1, 2023 - December 31, 2024

Supported the delivery of social and email marketing activity across multiple client accounts. Created monthly social calendars, scheduled content, edited short-form video, designed social graphics, wrote captions and email copy aligned to brand voice. Produced reports and supported campaign, influencer and website activity.

Junior Marketing Executive at ROAR Studios

November 1, 2022 - August 31, 2023

Produced organic and paid UGC-style video and photography for 50+ brands, creating concepts, scripts, and scroll-stopping hooks tailored to brand audiences and platform goals. Delivered performance-led formats such as testimonials, tutorials, product demonstrations, routines, and lifestyle content; handled projects from creative development and filming through editing and final delivery, applying paid-social hooks and angles to improve conversions.

Social Media Manager at ROAR Studios

November 1, 2022 - June 30, 2025

Leads organic social strategy and day-to-day channel management across a client portfolio. Owns activity from strategy and content planning through content creation, publishing, community management and reporting. Directs social shoots, briefs and manages UGC/influencer creators, creates organic and paid social assets using performance insight, and provides recommendations and strategic updates to clients. Manages a Social Media Assistant.