Sarah Elizabeth Sherwood

Lead organic social strategy and day-to-day channel management across a portfolio of home, lifestyle, and food & drink brands. Own activity from strategy and content planning through creation, publishing, community management, and reporting. Line-manage a Social Media Assistant, lead social shoots and creative direction, and manage UGC/creator activity and influencer gifting. Create organic and paid social assets using performance insight to test, learn, and improve content.

Freelance UGC creator producing social-first, performance-led video and photo content for 50+ brands. Develops brand-appropriate hooks, scripts, and concepts tailored to audience and objectives, then manages end-to-end delivery from creative development to final assets.

Develop platform-specific social plans and lead content output. Manage organic social channels and deliver content from concept through shooting, editing, scheduling, and community management across Instagram, TikTok, and Facebook. Produce performance reporting and present recommendations to clients. Manage influencer and UGC creator activity, including briefing and creator management; also support UGC and performance-led creative development.