Rohma Nasim Salman
I’m a marketing professional and creative designer with experience shaping social media content strategies, visual brand design, and campaign execution for client and consumer brands.
About
I’m a marketing professional and creative designer with experience shaping social media content strategies, visual brand design, and campaign execution for client and consumer brands. I’ve worked across Instagram, Facebook, and LinkedIn—creating static and motion posts, designing brand collateral, and supporting creative direction for multiple client briefs.
In my recent roles, I’ve helped brands strengthen their identity through design fixes and rebranding support, developed campaign assets like billboards and event posters, and improved content performance through strategy and paid social execution. I also enjoy mentoring teammates, collaborating cross-functionally, and building practical skills across tools like Canva, Adobe Illustrator, Meta Business Suite, and Framer (basic exposure through a client website build).
- 2 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Financial Services
- Professional Services
- Education
- Consumer Goods
Work experience· 6 roles
Designed static and motion social media content for client brands (Ace, EWS, Zindigi by JS Bank) across Instagram, Facebook, and LinkedIn. Redesigned Zindigi’s “Banking Simple Karo” tagline typography across multiple mockups to resolve structural font issues; the client-approved design is now live. Produced campaign collateral including billboards, standees, and event posters, alongside ongoing social content. Partnered with the design team and line manager on brand rebranding initiatives, contributing creative direction across briefs. Mentored a newly hired designer by assigning tasks, reviewing output, and running training sessions on design fundamentals and client expectations. Gained hands-on exposure to website design in Framer while contributing to a client website build.
Created and published static posts and blog articles for Instagram and LinkedIn to establish a foundational online presence for a new US brand. Designed sample logos and UI elements for mobile and kitchen display applications. Built visual assets for app store listings, including screenshots and icons, to ensure professional product presentation. Performed product testing on POS and KDS systems and wrote QA reports to streamline the communication pipeline between marketing and development teams.
Developed and executed social media strategies that boosted organic engagement by 75% and increased reach across Instagram and LinkedIn. Created and scheduled paid campaigns via Meta Business Suite for restaurant clients, increasing ad interactions and clicks by over 50%. Designed comprehensive marketing kits for merchant clients, including custom logos, menus, and flyers, improving local brand visibility. Managed and mentored a junior content creator by reviewing outputs to maintain brand consistency and quality across key accounts.
Education
Certifications and awards
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