Hi, I’m Karina Pavlichenko, a UI/UX designer with 5+ years of experience creating user-centered web and mobile products across e-commerce, marketplaces, SaaS, CRM systems, FinTech, healthcare, and AI. I enjoy designing end-to-end experiences—from user flows and wireframes to high-fidelity UI, interactive prototypes, and developer-ready handoff—especially when the workflows are complex and need to feel clear and intuitive for real users. I’ve worked on seller and supplier platforms, including redesigning key delivery, credit calculator, and subscription-based service flows, and building complete interfaces for CRM, a supplier portal, and an admin panel. I also collaborate closely with product owners, developers, and QA to turn business requirements into scalable design solutions, using usability testing and user feedback to reduce friction and improve the overall product experience.…

Karina Pavlichenko

Hi, I’m Karina Pavlichenko, a UI/UX designer with 5+ years of experience creating user-centered web and mobile products across e-commerce, marketplaces, SaaS, CRM systems, FinTech, healthcare, and AI. I enjoy designing end-to-end experiences—from user flows and wireframes to high-fidelity UI, interactive prototypes, and developer-ready handoff—especially when the workflows are complex and need to feel clear and intuitive for real users. I’ve worked on seller and supplier platforms, including redesigning key delivery, credit calculator, and subscription-based service flows, and building complete interfaces for CRM, a supplier portal, and an admin panel. I also collaborate closely with product owners, developers, and QA to turn business requirements into scalable design solutions, using usability testing and user feedback to reduce friction and improve the overall product experience.…

Available to hire

Hi, I’m Karina Pavlichenko, a UI/UX designer with 5+ years of experience creating user-centered web and mobile products across e-commerce, marketplaces, SaaS, CRM systems, FinTech, healthcare, and AI. I enjoy designing end-to-end experiences—from user flows and wireframes to high-fidelity UI, interactive prototypes, and developer-ready handoff—especially when the workflows are complex and need to feel clear and intuitive for real users.

I’ve worked on seller and supplier platforms, including redesigning key delivery, credit calculator, and subscription-based service flows, and building complete interfaces for CRM, a supplier portal, and an admin panel. I also collaborate closely with product owners, developers, and QA to turn business requirements into scalable design solutions, using usability testing and user feedback to reduce friction and improve the overall product experience.

See more

Experience Level

Expert
Expert
Expert
Expert

Language

Ukrainian
Fluent
English
Beginner

Work Experience

Product Designer at Rozetka Marketplace
December 1, 2024 - Present
Designed and shipped UX/UI features for seller and supplier platforms, including advertising campaigns, delivery flows, credit calculators, and subscription-based services. Redesigned key workflows and interfaces to improve information visibility and simplify complex processes. Created end-to-end experiences for Seller CRM, Supplier Portal, and the Admin Panel, covering user flows, wireframes, high-fidelity UI, and developer handoff. Improved existing product flows using usability testing and user feedback, reducing friction and supporting requests across critical processes. Collaborated with product owners, developers, and QA to translate business requirements into implementation-ready design solutions.
UI/UX Designer at Gap by Studio
December 1, 2020 - December 1, 2024
Designed web and mobile experiences for international clients across e-commerce, healthcare, FinTech, SaaS, and AI products. Created interfaces for CRM systems, marketplaces, SaaS platforms, crypto-related products, corporate websites, and landing pages. Delivered end-to-end experiences from research and user flows to wireframes, interactive prototypes, and high-fidelity UI. Worked across multiple projects and cross-functional teams, adapting designs to different user needs, business domains, and technical requirements. Delivered projects from early concepts through to development and production.
Web designer
January 1, 2014 - January 1, 2018

Education

Master of Automation, telemechanics and communication at Dnipropetrovsk National University of Railway Transport
January 1, 2014 - January 1, 2019
UX/UI Internship at IMT Academy
January 1, 2018 - January 1, 2018
Theoretical UI/UX Design Course — Animation in Figma at ui.ux.ma Academy
January 1, 2022 - January 1, 2022

Qualifications

Mobile UI/UX courses
January 1, 2020 - January 1, 2021
Project course (Middle)
January 1, 2021 - January 1, 2022
Web designer courses (IMT Academy/other listed training)
January 1, 2018 - September 24, 2026
Head Works Internship
January 1, 2018 - September 24, 2026
Pro jector Middle UX courses (project course)
January 1, 2021 - January 1, 2022

Industry Experience

Retail, Software & Internet, Healthcare, Financial Services, Education, Professional Services, Other