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I’m Deepakshi Sharma, a digital marketing leader with 7 years of experience driving end-to-end, cross-channel growth through audience-first planning and data-driven optimization. I’ve owned strategy, budgeting, and performance measurement across programmatic, social, search, video, and publisher ecosystems—always with the goal of accelerating new user growth and improving efficiency/ROI. In my roles across Wavemaker-WPP Media, LS Digital, and SRV Media, I’ve managed large media budgets, led client and internal stakeholder communication as a primary SPOC, and contributed to new-business pitches. I also enjoy mentoring teams and turning insights into actionable reporting—resulting in measurable outcomes like improved Lead-to-Booking performance for key accounts such as Suzuki Motorcycles.…I’m Deepakshi Sharma, a digital marketing leader with 7 years of experience driving end-to-end, cross-channel growth through audience-first planning and data-driven optimization. I’ve owned strategy, budgeting, and performance measurement across programmatic, social, search, video, and publisher ecosystems—always with the goal of accelerating new user growth and improving efficiency/ROI. In my roles across Wavemaker-WPP Media, LS Digital, and SRV Media, I’ve managed large media budgets, led client and internal stakeholder communication as a primary SPOC, and contributed to new-business pitches. I also enjoy mentoring teams and turning insights into actionable reporting—resulting in measurable outcomes like improved Lead-to-Booking performance for key accounts such as Suzuki Motorcycles.

DEEPAKSHI SHARMA

Digital Marketer, Performance Marketer, Marketing Analyst, +2

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I’m Deepakshi Sharma, a digital marketing leader with 7 years of experience driving end-to-end, cross-channel growth through audience-first planning and data-driven optimization. I’ve owned strategy, budgeting, and performance measurement across programmatic, social, search, video, and publisher ecosystems—always with the goal of accelerating new user growth and improving efficiency/ROI. In my roles across Wavemaker-WPP Media, LS Digital, and SRV Media, I’ve managed large media budgets, led client and internal stakeholder communication as a primary SPOC, and contributed to new-business pitches. I also enjoy mentoring teams and turning insights into actionable reporting—resulting in measurable outcomes like improved Lead-to-Booking performance for key accounts such as Suzuki Motorcycles.…I’m Deepakshi Sharma, a digital marketing leader with 7 years of experience driving end-to-end, cross-channel growth through audience-first planning and data-driven optimization. I’ve owned strategy, budgeting, and performance measurement across programmatic, social, search, video, and publisher ecosystems—always with the goal of accelerating new user growth and improving efficiency/ROI. In my roles across Wavemaker-WPP Media, LS Digital, and SRV Media, I’ve managed large media budgets, led client and internal stakeholder communication as a primary SPOC, and contributed to new-business pitches. I also enjoy mentoring teams and turning insights into actionable reporting—resulting in measurable outcomes like improved Lead-to-Booking performance for key accounts such as Suzuki Motorcycles.

Available to hire

I’m Deepakshi Sharma, a digital marketing leader with 7 years of experience driving end-to-end, cross-channel growth through audience-first planning and data-driven optimization. I’ve owned strategy, budgeting, and performance measurement across programmatic, social, search, video, and publisher ecosystems—always with the goal of accelerating new user growth and improving efficiency/ROI.

In my roles across Wavemaker-WPP Media, LS Digital, and SRV Media, I’ve managed large media budgets, led client and internal stakeholder communication as a primary SPOC, and contributed to new-business pitches. I also enjoy mentoring teams and turning insights into actionable reporting—resulting in measurable outcomes like improved Lead-to-Booking performance for key accounts such as Suzuki Motorcycles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Associate Director - Digital at Wavemaker-WPP Media

April 1, 2025 - Present

Led integrated media strategy and full-account ownership for marquee brands, managing multi-channel planning, programmatic execution, budgeting, and performance measurement. Developed tailored strategies for key accounts (Suzuki Motorcycles, Taco Bell, AkzoNobel) aligned to business objectives and KPIs. Planned and optimized cross-channel campaigns across programmatic, social, search, and video using audience-first targeting and data-driven optimizations to improve efficiency and ROI. Drove Lead-to-Booking ratio improvement from 2% to 5% QoQ for Suzuki Motorcycles. Served as primary SPOC for internal/external stakeholders and contributed strategic recommendations for client reviews and new-business pitches.

Account Manager - Client Success at LS Digital

April 1, 2023 - March 31, 2025

Owned end-to-end digital strategy for MakeMyTrip and Goibibo across multiple lines of business, managing quarterly media spends over INR 50 Cr and delivering 50% QoQ revenue growth. Planned and optimized performance and brand campaigns across Meta, Google, publishers, Programmatic (DV360), LinkedIn, and Snapchat using audience segmentation plus bid/creative optimization to improve conversion rates and ROAS. Managed and trained a team of 3 account specialists and improved reporting/workflows to enhance operational efficiency and campaign delivery quality. Partnered with client marketing stakeholders to align media plans with business KPIs, driving targeted traffic, higher-quality leads, and stronger brand visibility.

Team Lead - KAM at SRV Media

February 1, 2022 - February 28, 2023

Managed and executed digital marketing campaigns on Facebook and Google for education clients. Optimized integrated digital approaches to reduce CPL by 33% for a client and improved the registration-to-application ratio by 25% through effective nurturing and campaign strategy. Upscaled multiple one-time projects into key accounts via cross-selling, retention, and relationship building. Led weekly/monthly/quarterly business reviews, forecasting recommended budget mixes and initiatives, and pitched/onboarded new clients with ticket sizes between 70 Lakh and 4 Cr.

Account Manager at SRV Media

February 1, 2021 - January 31, 2022

Created monthly and quarterly performance reports with actionable insights for clients. Planned and executed social media campaign strategies to drive engagement and business outcomes, supporting brand-specific growth through integrated digital marketing across industries. Implemented direct-response and retention tactics via WhatsApp, SMS, and email marketing to increase conversions and customer engagement. Developed measurement and optimization approaches for both growth and retention objectives.

HR Executive at Array Consultancy

July 1, 2017 - January 31, 2019

Sourced and screened candidates based on client requirements using job portals and built talent pipelines for ongoing hiring needs. Managed client communication to understand role requirements and supported client hiring for organizations including Tata Capital and Piramal Housing Finance.