DEEPAKSHI SHARMA

Led integrated media strategy and full-account ownership for marquee brands, managing multi-channel planning, programmatic execution, budgeting, and performance measurement. Developed tailored strategies for key accounts (Suzuki Motorcycles, Taco Bell, AkzoNobel) aligned to business objectives and KPIs. Planned and optimized cross-channel campaigns across programmatic, social, search, and video using audience-first targeting and data-driven optimizations to improve efficiency and ROI. Drove Lead-to-Booking ratio improvement from 2% to 5% QoQ for Suzuki Motorcycles. Served as primary SPOC for internal/external stakeholders and contributed strategic recommendations for client reviews and new-business pitches.

Owned end-to-end digital strategy for MakeMyTrip and Goibibo across multiple lines of business, managing quarterly media spends over INR 50 Cr and delivering 50% QoQ revenue growth. Planned and optimized performance and brand campaigns across Meta, Google, publishers, Programmatic (DV360), LinkedIn, and Snapchat using audience segmentation plus bid/creative optimization to improve conversion rates and ROAS. Managed and trained a team of 3 account specialists and improved reporting/workflows to enhance operational efficiency and campaign delivery quality. Partnered with client marketing stakeholders to align media plans with business KPIs, driving targeted traffic, higher-quality leads, and stronger brand visibility.

Managed and executed digital marketing campaigns on Facebook and Google for education clients. Optimized integrated digital approaches to reduce CPL by 33% for a client and improved the registration-to-application ratio by 25% through effective nurturing and campaign strategy. Upscaled multiple one-time projects into key accounts via cross-selling, retention, and relationship building. Led weekly/monthly/quarterly business reviews, forecasting recommended budget mixes and initiatives, and pitched/onboarded new clients with ticket sizes between 70 Lakh and 4 Cr.