SEO Consultant & Site Lead - SEO, Content and Digital Operations at Noodle Brush Ltd

Led site operations and organic growth for a US-facing iGaming affiliate business by coordinating cross-functional delivery across content, design, development, SEO, and affiliate workstreams. Built and prioritized SEO, content, and development roadmaps for hubs, operator reviews, picks/odds, news, and major-event pages. Managed technical and on-page SEO (architecture, internal linking, crawl/indexation, canonicals/robots/sitemaps, breadcrumbs, structured data, metadata, and consolidation) by translating requirements into briefs, tickets, acceptance criteria, and release QA. Used GA4, Google Search Console, Semrush, Ahrefs, and Matomo to define KPIs, identify opportunities, and track performance; delivered a focused optimization sprint that increased Top-3 ranking keywords from ~19 to 30 in two weeks. Applied AI/LLM tools for research, prompt iteration, content planning, and draft output evaluation with validation against sources and editorial/SEO requirements. Improved operating effic

Web Administrator - E-commerce Operations & SEO at Gorgona Ltd

Managed day-to-day e-commerce and web operations for online stores and portals in sports, cycling, and outdoor retail. Owned product catalog and category structures, navigation, promotions, and content publishing, ensuring accurate presentation and timely updates to homepage, category, and product pages. Planned and executed on-page SEO using keyword research, site architecture, internal linking, and competitor analysis to support organic visibility, traffic, and sales. Maintained CMS content and data using HTML/CSS and SQL; monitored sites for content/layout/functionality issues and coordinated routine technical updates. Supported customer and vendor communication and contributed to order, transportation, and logistics coordination.

Junior Web Developer (Volunteer) at Inelecti Ltd

Contributed to database-driven website development and maintenance using PHP, SQL, and HTML. Supported database updates, testing, troubleshooting, and routine content/code changes.

Office Manager & IT Coordinator at Icentres Association

Coordinated office and IT operations, maintained computer equipment, helped develop and administer information portals, organized computer-literacy training, and prepared operational/activity reports.