SHIVANI PATEL
I’m a digital marketing and social media professional with hands-on experience driving social strategy, short-form video, content creation, and lead generation across multiple industries.
About
I’m a digital marketing and social media professional with hands-on experience driving social strategy, short-form video, content creation, and lead generation across multiple industries. I manage the full content lifecycle—from planning and filming to editing, publishing, and performance analysis—to improve reach, engagement, and brand visibility.
I’ve supported and led campaigns across platforms like Instagram, TikTok, and Facebook, while creating brand-aligned content and optimizing it using analytics. I also leverage AI tools and marketing platforms (including Google Analytics, HubSpot, Canva, and ChatGPT) to streamline research and workflows, enhance content development, and deliver measurable performance improvements for my clients.
- 2 years' experience
- Joined September 2026
Skills· 10
Languages
- EnglishFluent
- GujaratiAdvanced
- HindiAdvanced
Industry experience
- Education
- Real Estate & Construction
- Professional Services
- Retail
More experts in Cambridge, United States
Work experience· 4 roles
Manage social media strategy and short-form content across Instagram, TikTok, and Facebook. Plan, film, edit, publish, and analyze content to improve reach, engagement, and brand visibility. Handle brand-aligned messaging and creative execution, and support performance-focused optimization based on analytics.
Created and managed social media content across Instagram, TikTok, and Facebook. Managed leads and optimized content to increase inquiries and student bookings through coordinated content and outreach efforts.
Managed social media, brand materials, postcards, personalized outreach, and promotional campaigns. Developed both digital and traditional marketing strategies to increase visibility and generate leads for the client.
Education
Certifications and awards
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