SP

SHIVANI PATEL

Available to hire

I’m a digital marketing and social media professional with hands-on experience driving social strategy, short-form video, content creation, and lead generation across multiple industries.

About

I’m a digital marketing and social media professional with hands-on experience driving social strategy, short-form video, content creation, and lead generation across multiple industries. I manage the full content lifecycle—from planning and filming to editing, publishing, and performance analysis—to improve reach, engagement, and brand visibility.

I’ve supported and led campaigns across platforms like Instagram, TikTok, and Facebook, while creating brand-aligned content and optimizing it using analytics. I also leverage AI tools and marketing platforms (including Google Analytics, HubSpot, Canva, and ChatGPT) to streamline research and workflows, enhance content development, and deliver measurable performance improvements for my clients.

  • 2 years' experience
  • Joined September 2026

Languages

  • EnglishFluent
  • GujaratiAdvanced
  • HindiAdvanced

Industry experience

  • Education
  • Real Estate & Construction
  • Professional Services
  • Retail

Work experience· 4 roles

Social Media & Marketing Manager · Multiple clientsFeb 2026 – Present · 10 mos

Manage social media strategy and short-form content across Instagram, TikTok, and Facebook. Plan, film, edit, publish, and analyze content to improve reach, engagement, and brand visibility. Handle brand-aligned messaging and creative execution, and support performance-focused optimization based on analytics.

Social Media & Lead Generation Manager · Middlesex Driving AcademyJan 2026 – Mar 2026 · 3 mos

Created and managed social media content across Instagram, TikTok, and Facebook. Managed leads and optimized content to increase inquiries and student bookings through coordinated content and outreach efforts.

Digital Marketing Specialist · Private Real Estate ClientNov 2024 – Feb 2026 · 1 yr 4 mos

Managed social media, brand materials, postcards, personalized outreach, and promotional campaigns. Developed both digital and traditional marketing strategies to increase visibility and generate leads for the client.

Partner & Digital Marketing Manager · Dreamy DipsFeb 2021 – Jan 2022 · 1 yr

Education

B.S. in Business (Digital Marketing) · Bay Path University2021 – 2025

Certifications and awards

Google Digital Marketing & E-commerce2030 – 2026
HubSpot Social Media Marketing2030 – 2026
Google Analytics2030 – 2026
Meta Marketing Essentials2030 – 2026

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