Annabella Lisa Burton

Coordinated event assignments across the GCC, supporting PR, marketing, and account management. Created written, spoken, and media content for PR campaigns, advertisements, presentations, and media articles to support client visibility and engagement.

Edited and presented English news programmes for Oman Radio and Oman TV. Completed final review and approval of bulletin content to ensure alignment with guidelines, tone, and key statements. Selected and edited articles (English and Arabic), produced key stories on short notice, and continuously monitored breaking news and social media. Produced and recorded reports and interviews for major national events, conducting interviews with event guests including VVIPs, and liaised with clients and companies for collaborations and advertisements.

Built the business from start-up stage, establishing and promoting social media accounts and creating a client base. Fostered relationships, explored new avenues for expansion, and advised on business development strategies. Created and implemented marketing strategies, managed administration tasks, reports, and accounts, and represented the company at events and seminars. Proofread and edited documentation, websites, and publication materials, working with high autonomy across marketing, scheduling, and critical decision-making.