Olesia Aulova

Lead global eCommerce performance marketing and retail media strategy across ZURU’s brand portfolio across the US, Canada, Australia, New Zealand, Mexico, UK, and EU. Own always-on Sponsored Products, onsite display, DSP, and video advertising across 15+ retail media and eCommerce platforms. Develop retail media investment strategies and media plans aligned to commercial objectives and performance targets, managing a global team responsible for campaign execution, optimization, reporting, and operational delivery. Build AI-assisted reporting workflows and live performance dashboards to streamline executive reporting. Own retail media strategy for emerging brands including whitespace analysis, audience/opportunity identification, budget allocation, and full-funnel planning. Identify growth opportunities through performance analysis, market and competitive insights, and cross-platform data to improve efficiency and accelerate online sales.

Led digital marketing strategy and multi-million-dollar media investment across ZURU Toys and CPG brands, managing a portfolio of 20+ brands across 10+ markets. Managed hundreds of campaigns across Google Ads, YouTube, Facebook, and Amazon Advertising with ownership of strategy, audience targeting, activation, tracking, optimization, and performance. Owned performance measurement against key sales and media KPIs such as ROI, ROAS, spend, traffic, and conversions. Delivered weekly performance reporting and post-campaign analysis to senior leadership, translating data into actionable recommendations. Identified opportunities to improve efficiency, strengthen targeting, and scale high-performing campaigns, and collaborated across leadership, brand teams, agencies, and stakeholders to establish best practices and continuous improvement in digital performance. Evaluated the end-to-end digital customer journey across channels to improve experience, engagement, and conversion.

Planned and executed integrated digital marketing campaigns across paid search, display, social, and eCommerce channels to drive awareness, traffic, acquisition, and revenue. Managed eCommerce stores and marketplace operations across Amazon US/UK, Zalora, and other online retail platforms. Planned and coordinated flash sales and promotions with eCommerce partners across Europe, USA, and Australia. Supported marketing plans, promotional initiatives, member events, and customer engagement. Partnered with design and IT teams on website and digital experience improvements, including usability and A/B testing to improve conversion and ROI. Managed Google Ads/paid search and PPC, including keyword management and performance analysis. Used Google Analytics to identify optimization opportunities, monitored social media presence, and reported results and recommendations directly to the CEO while collaborating cross-functionally across creative, technology, and commercial teams.