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I’m Christine Mata, a creative and analytical marketing professional based in Toronto, Canada, combining brand management, event marketing, and social media strategy to drive measurable results. I create short-form video content (especially for TikTok and Instagram Reels), translate trends into evidence-based messaging, and use content analytics to continuously improve engagement and performance.…I’m Christine Mata, a creative and analytical marketing professional based in Toronto, Canada, combining brand management, event marketing, and social media strategy to drive measurable results. I create short-form video content (especially for TikTok and Instagram Reels), translate trends into evidence-based messaging, and use content analytics to continuously improve engagement and performance.

Christine Mata

Brand Strategist, Social Media Manager, Video Editor, +2

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I’m Christine Mata, a creative and analytical marketing professional based in Toronto, Canada, combining brand management, event marketing, and social media strategy to drive measurable results. I create short-form video content (especially for TikTok and Instagram Reels), translate trends into evidence-based messaging, and use content analytics to continuously improve engagement and performance.…I’m Christine Mata, a creative and analytical marketing professional based in Toronto, Canada, combining brand management, event marketing, and social media strategy to drive measurable results. I create short-form video content (especially for TikTok and Instagram Reels), translate trends into evidence-based messaging, and use content analytics to continuously improve engagement and performance.

Available to hire

I’m Christine Mata, a creative and analytical marketing professional based in Toronto, Canada, combining brand management, event marketing, and social media strategy to drive measurable results. I create short-form video content (especially for TikTok and Instagram Reels), translate trends into evidence-based messaging, and use content analytics to continuously improve engagement and performance.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Brand Development & Digital Content Professional (Contract/Project-based)

June 1, 2026 - September 30, 2026

Creative and analytical professional with experience supporting brand development, digital content creation, sales performance analysis, and cross-functional collaboration. Skilled at translating consumer insights and data into strategic marketing initiatives aligned to business objectives, managing multiple priorities in fast-paced environments while maintaining strong attention to detail, structured thinking, and clear communication.

Social Media Marketing Intern at Mixbashi

June 1, 2025 - September 30, 2025

Analyzed high-performing Instagram and TikTok posts by breaking down hooks, formats, and keyword integration to identify what drives saves and shares within a lifestyle niche, then used findings to build an evidence-based content strategy. Beta-tested a video editing app as an embedded creator, producing and publishing real content through the tool and delivering structured feedback to inform bug fixes and workflow friction, feeding into the product roadmap. Built and ran an end-to-end content pipeline across Instagram and TikTok, tracking posts from concept to publish, grounded ideation in trend research, and produced top-performing posts reaching up to ~4K views each; achieved approximately 98% reach from non-followers, a 1.7% saverate, and outperformed the account baseline by about ~8x.

Distribution Centre Associate at Accurate

October 1, 2024 - June 30, 2026

Accurately received, processed, and fulfilled inbound and outbound shipments using warehouse equipment and inventory management systems to ensure timely and precise distribution. Prepared, packed, and fulfilled customer and retail store orders aligned with company quality and efficiency standards, while maintaining strict workplace safety protocols and health regulations to support a compliant, safe distribution environment.

Visual Merchandising at Nordstrom

October 1, 2020 - June 30, 2023

Managed visual merchandising for seven departments, supporting areas ranging from 2,275 sq/ft to 6,650 sq/ft. Developed and implemented merchandising strategies to improve in-store customer experience and increase departmental sales. Planned and executed floor moves, brand launches, mannequin styling, and store signage; partnered with department and assistant managers to support education and review of items tied to sales reports, visual standards, and product priorities; and installed/removed in-store window and promotional event displays including monthly store refreshes.

Owner / Founder at Mata Shop

July 1, 2019 - September 30, 2024

Founded and managed a vintage clothing and accessories e-commerce brand, overseeing business operations and growth initiatives. Designed and launched the e-commerce website with emphasis on product merchandising and user experience; developed sourcing and buying strategies coordinating local and international procurement; and created and managed branded content across digital platforms including photography, product listings, and social media marketing. Fulfilled customer orders with high-quality customer service and organized collaborative pop-up events to expand brand visibility and community engagement.