Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m a Digital Marketing Executive with 2+ years of experience driving organic and Meta-paid social media strategy, supporting e-commerce growth, and creating multimedia marketing content across FMCG and financial services. I plan and execute campaigns on Facebook, Instagram, TikTok, and TikTok Shop, using performance tracking and reporting to refine what works. I’m also hands-on with bilingual (English and Bahasa Malaysia) copywriting and content strategy, and I manage day-to-day TikTok Shop live commerce operations to grow daily orders. From weekly marketing asset production to coordinating offline activations, I enjoy turning data and creative ideas into consistent content that increases reach, engagement, and foot traffic.…I’m a Digital Marketing Executive with 2+ years of experience driving organic and Meta-paid social media strategy, supporting e-commerce growth, and creating multimedia marketing content across FMCG and financial services. I plan and execute campaigns on Facebook, Instagram, TikTok, and TikTok Shop, using performance tracking and reporting to refine what works. I’m also hands-on with bilingual (English and Bahasa Malaysia) copywriting and content strategy, and I manage day-to-day TikTok Shop live commerce operations to grow daily orders. From weekly marketing asset production to coordinating offline activations, I enjoy turning data and creative ideas into consistent content that increases reach, engagement, and foot traffic.

Muhammad 'Afif Bin Md Lasif Mulyadi

Digital Marketer, Marketing Strategist, Social Media Manager, +1





I’m a Digital Marketing Executive with 2+ years of experience driving organic and Meta-paid social media strategy, supporting e-commerce growth, and creating multimedia marketing content across FMCG and financial services. I plan and execute campaigns on Facebook, Instagram, TikTok, and TikTok Shop, using performance tracking and reporting to refine what works. I’m also hands-on with bilingual (English and Bahasa Malaysia) copywriting and content strategy, and I manage day-to-day TikTok Shop live commerce operations to grow daily orders. From weekly marketing asset production to coordinating offline activations, I enjoy turning data and creative ideas into consistent content that increases reach, engagement, and foot traffic.…I’m a Digital Marketing Executive with 2+ years of experience driving organic and Meta-paid social media strategy, supporting e-commerce growth, and creating multimedia marketing content across FMCG and financial services. I plan and execute campaigns on Facebook, Instagram, TikTok, and TikTok Shop, using performance tracking and reporting to refine what works. I’m also hands-on with bilingual (English and Bahasa Malaysia) copywriting and content strategy, and I manage day-to-day TikTok Shop live commerce operations to grow daily orders. From weekly marketing asset production to coordinating offline activations, I enjoy turning data and creative ideas into consistent content that increases reach, engagement, and foot traffic.

Available to hire

I’m a Digital Marketing Executive with 2+ years of experience driving organic and Meta-paid social media strategy, supporting e-commerce growth, and creating multimedia marketing content across FMCG and financial services. I plan and execute campaigns on Facebook, Instagram, TikTok, and TikTok Shop, using performance tracking and reporting to refine what works.

I’m also hands-on with bilingual (English and Bahasa Malaysia) copywriting and content strategy, and I manage day-to-day TikTok Shop live commerce operations to grow daily orders. From weekly marketing asset production to coordinating offline activations, I enjoy turning data and creative ideas into consistent content that increases reach, engagement, and foot traffic.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Language

English

Advanced

Malay

Advanced

Work Experience

Graphic Design cum Marketing Executive (Digital Marketing Executive) at Orienoted Group Holdings Sdn. Bhd.

July 1, 2024 - Present

Planned and executed organic and Meta-paid campaigns across Facebook, Instagram, TikTok, and TikTok Shop, including post boosting and full campaign setup. Drove measurable growth in monthly engagement and reach. Led bilingual (English & Bahasa Malaysia) content strategy and copywriting for new product launches. Managed daily TikTok Shop live commerce operations, growing orders from 5–8 to 10–30 daily, and produced 6+ marketing assets weekly. Tracked campaign performance using Meta Business Suite and TikTok Analytics to guide content decisions. Coordinated offline marketing activations across Selangor from stock proposals to on-site setup to generate higher-than-usual foot traffic.

Account Manager Intern at Apd Digital Services Sdn. Bhd. (Growthshops)

July 1, 2023 - October 1, 2023

Supported campaign execution and asset coordination for RHB Bank. Analyzed monthly social media performance to inform content planning. Prepared monthly analytical reports to evaluate audience engagement and campaign performance, and coordinated with clients and creative teams to ensure timely content delivery and campaign timelines.

Designer at Expose Printing Sdn. Bhd.

August 1, 2022 - October 1, 2022

Designed custom sportswear graphics using Adobe Photoshop and Illustrator based on client requirements. Coordinated with production teams to ensure print quality, accurate colors, and on-time delivery. Handled multiple design requests while meeting project deadlines efficiently.