Yujin Yun

Manage digital marketing across paid media, email campaigns, organic social content, and promotional initiatives. Plan, launch, and optimize Meta Ads and Google Ads to generate qualified leads and conversions. Develop audience segments and implement personalized email/SMS campaigns to improve engagement. Analyze, visualize, and report performance using Google Analytics, Google Sheets, and Looker Studio, translating insights into actionable recommendations. Tailor messaging by stage of the customer journey using campaign and customer data, and automate lead management, customer communications, and conversion tracking to improve operational efficiency and data consistency.

Plan and execute integrated marketing communications for global consumer brands, managing client communications and day-to-day account coordination. Support social media marketing including channel management, branded content activation, influencer partnerships, and consumer engagement. Monitor and report paid social and digital advertising performance, consolidating campaign data and tracking media budgets with external media agencies. Conduct market, audience, and competitor research, including survey-based analyses, to inform campaign strategy and proposals.

Support integrated client work within a global communications agency setting, contributing to campaign planning, execution coordination, and reporting through tracking of communications performance and engagement metrics.