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I’m Pierce Lim Zhe Huang, a UI/UX and game designer who also enjoys industrial and product design. I like turning research and real user needs into clear, scalable interfaces—whether it’s redesigning mobile-first flows, building design systems, or shaping gameplay and progression that feel intuitive and rewarding. Across internships and studio consulting projects, I’ve led end-to-end design work using Figma/Miro/Jira and validated ideas through usability analysis and A/B testing. I’m especially drawn to systems thinking—mapping complex user journeys, creating reusable component libraries, and iterating with metrics and player/user feedback to deliver measurable improvements.…I’m Pierce Lim Zhe Huang, a UI/UX and game designer who also enjoys industrial and product design. I like turning research and real user needs into clear, scalable interfaces—whether it’s redesigning mobile-first flows, building design systems, or shaping gameplay and progression that feel intuitive and rewarding. Across internships and studio consulting projects, I’ve led end-to-end design work using Figma/Miro/Jira and validated ideas through usability analysis and A/B testing. I’m especially drawn to systems thinking—mapping complex user journeys, creating reusable component libraries, and iterating with metrics and player/user feedback to deliver measurable improvements.

Pierce Lim Zhe Huang

UX Designer, UI Designer, Game Designer, +1

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I’m Pierce Lim Zhe Huang, a UI/UX and game designer who also enjoys industrial and product design. I like turning research and real user needs into clear, scalable interfaces—whether it’s redesigning mobile-first flows, building design systems, or shaping gameplay and progression that feel intuitive and rewarding. Across internships and studio consulting projects, I’ve led end-to-end design work using Figma/Miro/Jira and validated ideas through usability analysis and A/B testing. I’m especially drawn to systems thinking—mapping complex user journeys, creating reusable component libraries, and iterating with metrics and player/user feedback to deliver measurable improvements.…I’m Pierce Lim Zhe Huang, a UI/UX and game designer who also enjoys industrial and product design. I like turning research and real user needs into clear, scalable interfaces—whether it’s redesigning mobile-first flows, building design systems, or shaping gameplay and progression that feel intuitive and rewarding. Across internships and studio consulting projects, I’ve led end-to-end design work using Figma/Miro/Jira and validated ideas through usability analysis and A/B testing. I’m especially drawn to systems thinking—mapping complex user journeys, creating reusable component libraries, and iterating with metrics and player/user feedback to deliver measurable improvements.

Available to hire

I’m Pierce Lim Zhe Huang, a UI/UX and game designer who also enjoys industrial and product design. I like turning research and real user needs into clear, scalable interfaces—whether it’s redesigning mobile-first flows, building design systems, or shaping gameplay and progression that feel intuitive and rewarding.

Across internships and studio consulting projects, I’ve led end-to-end design work using Figma/Miro/Jira and validated ideas through usability analysis and A/B testing. I’m especially drawn to systems thinking—mapping complex user journeys, creating reusable component libraries, and iterating with metrics and player/user feedback to deliver measurable improvements.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

UI/UX Designer Intern at Rakuten Viki

September 1, 2024 - June 1, 2025

Led end-to-end mobile-first redesigns using Figma and Miro, translating competitive research and UX heuristics into scalable UI. Drove a 30% CTR increase and an 18% uplift in session duration. Improved subscription retention by 15% by mapping complex user flows and removing edge-case friction. Validated UI concepts through A/B testing and usability analysis, improving cross-segment engagement by 25%. Coordinated with engineering and product in Agile workflows via Jira and Miro, optimizing task completion and design-to-development handoff.

Design Consultant Intern at Studio Norm

April 1, 2018 - October 1, 2018

Engineered 50+ furniture and household concepts using Rhino and KeyShot, leveraging rapid prototyping and extensive material testing for design competitions. Designed accessible furniture in collaboration with SG Enable, conducting on-site research to improve ergonomics and independence for wheelchair users and seniors. Developed client-facing design solutions and high-fidelity prototypes using Rhino, Google Slides, and recycled materials with attention to sustainability and manufacturing feasibility. Produced interior design concepts for 10+ high-profile clients, focusing on spatial layout and aesthetic consistency for hotels and chalets.

Lead UX Designer (Concept Project) at Graphic Asset Guidelines System (Studio Norm)

April 1, 2018 - October 1, 2018

Architected a scalable design system in Figma with 15+ reusable components and standardized UI patterns, reducing visual inconsistencies by 30% and speeding up design-to-dev workflows. Established comprehensive design guidelines including interaction rules, design tokens, and documentation in Jira to maintain cohesive brand identity and typography across platforms. Collaborated with PMs, engineers, data analysts, and UX copywriters using Miro and Agile workflows to align product requirements and implement scalable UX solutions globally.

Design Intern at JarroD Lim Design

January 1, 2015 - March 1, 2015

Developed concept ideas and physical prototypes for furniture and spatial design projects using Rhino and KeyShot. Designed and created art centerpieces for international resorts using Rhino and KeyShot. Delivered end-to-end design from concept to materialization with user pitches for 30+ customers.