Alexandra Stephenson

Defined and delivered group marketing strategy across two brands. Built scalable lead generation and content marketing programmes, including shared reporting, pipeline tracking and KPI measurement. Aligned marketing activity to sales objectives and revenue growth, managed external agencies and marketing resource planning, and launched cross-brand initiatives to increase referrals and opportunities. Drove brand positioning updates and improved digital performance through SEO uplift, website fixes and paid optimisation, while increasing lead quality via clearer messaging and targeted campaigns. Introduced marketing campaign structure, reporting and planning to support measurable execution.

Strengthened brand positioning through digital and commercial creative resets. Improved digital performance via SEO uplift, website fixes and paid optimisation. Increased lead quality with clearer messaging and targeted campaigns, and introduced structure, reporting and planning for marketing campaigns. Drove commercial growth through tighter alignment of marketing activity with sales objectives and improved campaign measurement.

Owned digital marketing strategy and performance across multiple channels, delivering digital uplift through a consolidated, conversion-focused website. Accelerated B2B revenue with integrated brand, content and campaign strategy, improving customer value through new digital tools and scalable content ecosystems. Strengthened brand governance and consistency across the organisation. Drove commercial growth through paid media, CRM and conversion optimisation, and managed customer acquisition, retention and lifecycle marketing. Led campaign reporting, budget management and performance analysis, working cross-functionally to deliver commercial growth and brand objectives. Shaped CEO and SLT messaging across major business initiatives including transformation and M&A, strengthened brand visibility via corporate communications, PR, social and thought leadership, and built a high-performing communications function to improve engagement and organisational alignment.