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I’m Veljko Lekovic, a contract marketer focused on Meta paid social, retargeting/prospecting campaign execution, and short-form product video creation. I’ve delivered measurable results such as 3.49x Meta-reported purchase ROAS on retargeting for Armor Guys, while also building the tracking and attribution foundation with GA4, Meta Pixel, and UTMs through the Shopify checkout handoff.…

Veljko Lekovic

Digital Marketer, PPC Manager, Performance Marketer, +3

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I’m Veljko Lekovic, a contract marketer focused on Meta paid social, retargeting/prospecting campaign execution, and short-form product video creation. I’ve delivered measurable results such as 3.49x Meta-reported purchase ROAS on retargeting for Armor Guys, while also building the tracking and attribution foundation with GA4, Meta Pixel, and UTMs through the Shopify checkout handoff.…

Available to hire

I’m Veljko Lekovic, a contract marketer focused on Meta paid social, retargeting/prospecting campaign execution, and short-form product video creation. I’ve delivered measurable results such as 3.49x Meta-reported purchase ROAS on retargeting for Armor Guys, while also building the tracking and attribution foundation with GA4, Meta Pixel, and UTMs through the Shopify checkout handoff.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Language

English

Fluent

Serbian

Advanced

Work Experience

AI Implementation & Digital Marketing Consultant (Contract) at ARMOR GUYS

April 1, 2026 - Present

Managed Meta sales campaigns including prospecting and retargeting. Retargeting achieved 3.49x purchase ROAS and prospecting achieved 1.99x purchase ROAS as reported by Meta. Produced multiple short-form product video ads with distinct hooks and creative angles, refining cuts based on documented review of pacing, product claims, and audio. Built end-to-end measurement using GA4 and Meta Pixel event tracking and preserved UTMs through Shopify checkout handoff for reliable attribution.

Co-Founder and Investor at PINK FLORA CO.

October 1, 2025 - Present

Co-led launch planning, branding, and day-to-day operations, managing startup capital, team members, and a network of vendors. Grew Instagram from zero to 2,000+ followers in about two months using organic content and community engagement. Helped grow monthly revenue from approximately $50K to $80K+ while supporting 500+ weekly customers and coordinating operations for a high-volume retailer.

Logistics Recruiter Intern at ICRON Logistics

June 1, 2021 - August 1, 2021

Intern supporting logistics recruiting activities.

Warehouse Associate (Seasonal) at Tennis Express

June 1, 2019 - January 1, 2022

Seasonal warehouse role supporting logistics and fulfillment operations.