Veljko Lekovic
I’m Veljko Lekovic, a contract marketer focused on Meta paid social, retargeting/prospecting campaign execution, and short-form product video creation.
About
I’m Veljko Lekovic, a contract marketer focused on Meta paid social, retargeting/prospecting campaign execution, and short-form product video creation. I’ve delivered measurable results such as 3.49x Meta-reported purchase ROAS on retargeting for Armor Guys, while also building the tracking and attribution foundation with GA4, Meta Pixel, and UTMs through the Shopify checkout handoff.
- 3 years' experience
- Joined September 2026
Skills· 16
Languages
- EnglishFluent
- SerbianAdvanced
Industry experience
- Retail
- Media & Entertainment
- Software & Internet
- Professional Services
- Consumer Goods
- Transportation & Logistics
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Work experience· 4 roles
Managed Meta sales campaigns including prospecting and retargeting. Retargeting achieved 3.49x purchase ROAS and prospecting achieved 1.99x purchase ROAS as reported by Meta. Produced multiple short-form product video ads with distinct hooks and creative angles, refining cuts based on documented review of pacing, product claims, and audio. Built end-to-end measurement using GA4 and Meta Pixel event tracking and preserved UTMs through Shopify checkout handoff for reliable attribution.
Co-led launch planning, branding, and day-to-day operations, managing startup capital, team members, and a network of vendors. Grew Instagram from zero to 2,000+ followers in about two months using organic content and community engagement. Helped grow monthly revenue from approximately $50K to $80K+ while supporting 500+ weekly customers and coordinating operations for a high-volume retailer.
Intern supporting logistics recruiting activities.
Education
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