Cristina Dandu

I’m Cristina Dandu, an illustrator, graphic designer, and art director with nearly 20 years of experience in advertising and visual communication across Romania, Canada, Dubai, and Malta. I’m especially passionate about illustration, creating expressive characters, playful scenes, and story-driven visuals with a distinct personality. My approach often blends a hand-drawn feel with strong composition and design thinking, and I enjoy working on illustration for brands, campaigns, editorial projects, and children’s work.

Thanks to my advertising background, I focus on how an image functions beyond just looking good. Starting from a brief, audience understanding, and communication goals, I develop a clear visual concept and translate it into cohesive, effective visual solutions. I’ve worked across campaign development, identities, social content, digital assets, presentations, storyboards, and visual systems, and I’m comfortable working independently, collaborating with creative teams, and adapting to existing brand guidelines or building a visual language from scratch, while staying curious and continuously learning.