I’m Gurdeep Singh, a Google Ads and Meta Ads specialist with 7+ years in digital marketing and 6+ years focused on paid media. I plan, launch, and optimize performance campaigns across Search, Performance Max, Shopping, Display, YouTube, and Meta lead generation—built around clean conversion tracking (GA4, Google Tag Manager, Meta Pixel) and smart bidding to hit targets like ROAS, CPA, and CPL. I’m results-first and enjoy turning underperforming accounts into scalable systems through keyword/negative strategies, feed optimization for Google Merchant Center, remarketing, and landing page CRO. Over the years I’ve helped e-commerce and lead-generation businesses grow across the USA, Canada, Australia, and the UK—delivering strong ROAS (including 7.9x–14.2x outcomes in key accounts) and building lead engines from zero to hundreds or thousands of leads at low cost.…

Gurdeep Singh

I’m Gurdeep Singh, a Google Ads and Meta Ads specialist with 7+ years in digital marketing and 6+ years focused on paid media. I plan, launch, and optimize performance campaigns across Search, Performance Max, Shopping, Display, YouTube, and Meta lead generation—built around clean conversion tracking (GA4, Google Tag Manager, Meta Pixel) and smart bidding to hit targets like ROAS, CPA, and CPL. I’m results-first and enjoy turning underperforming accounts into scalable systems through keyword/negative strategies, feed optimization for Google Merchant Center, remarketing, and landing page CRO. Over the years I’ve helped e-commerce and lead-generation businesses grow across the USA, Canada, Australia, and the UK—delivering strong ROAS (including 7.9x–14.2x outcomes in key accounts) and building lead engines from zero to hundreds or thousands of leads at low cost.…

Available to hire

I’m Gurdeep Singh, a Google Ads and Meta Ads specialist with 7+ years in digital marketing and 6+ years focused on paid media. I plan, launch, and optimize performance campaigns across Search, Performance Max, Shopping, Display, YouTube, and Meta lead generation—built around clean conversion tracking (GA4, Google Tag Manager, Meta Pixel) and smart bidding to hit targets like ROAS, CPA, and CPL.

I’m results-first and enjoy turning underperforming accounts into scalable systems through keyword/negative strategies, feed optimization for Google Merchant Center, remarketing, and landing page CRO. Over the years I’ve helped e-commerce and lead-generation businesses grow across the USA, Canada, Australia, and the UK—delivering strong ROAS (including 7.9x–14.2x outcomes in key accounts) and building lead engines from zero to hundreds or thousands of leads at low cost.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate

Language

Work Experience

Google Ads & Meta Ads Specialist (Freelance) — Ad Growth Expert
May 1, 2026 - Present
Plan, launch, and optimize Google Ads (Search, Performance Max, Shopping, Display, YouTube, remarketing) and Meta Ads for lead generation, local services, and e-commerce. Conduct audits, keyword and negative keyword strategy, search term analysis, ad copy testing, Smart Bidding, budget management, and reporting against ROAS/CPA/CPL goals. Set up GA4, Google Tag Manager, and Meta Pixel tracking and apply landing page CRO recommendations.
PPC Expert at Magno Biz Digital Solutions LLC
March 1, 2025 - May 31, 2026
Managed Google Ads (Search, Performance Max, Shopping, remarketing) and Meta Ads lead generation campaigns for USA and Canada clients. Performed keyword and competitor research, ad copywriting, bid and budget optimization, and conversion tracking improvements to lower cost per lead and improve lead quality.
Performance Marketing Specialist at Life n Colors
October 1, 2024 - February 28, 2025
Planned and optimized Google Ads and Meta Ads to drive qualified leads and e-commerce sales. Set up GTM, GA4, and Meta Pixel tracking and used bid management, audience segmentation, and A/B tests of ad copy/creatives/landing pages to reduce acquisition cost and improve lead quality.
Sr. PPC Expert at I Mark Infotech Pvt. Ltd.
February 1, 2024 - July 31, 2024
Managed Google Ads (Search, Performance Max, Display, Shopping, YouTube, remarketing) and Meta Ads for qualified lead generation and ROAS maximization. Completed account audits, keyword research, conversion tracking, and CRO recommendations; led client strategy calls focused on lowering CPL and growing revenue.
PPC Expert at Webential Technologies Pvt Ltd
May 1, 2023 - November 30, 2023
Managed Google Ads (Search, Display, Performance Max, Shopping, remarketing) and Meta Ads for Australian, North American, and UK clients. Built data-driven PPC strategies to improve lead quality, conversion rates, and ROAS; delivered account audits and implemented GTM/GA4/Meta Pixel tracking.
PPC Expert at Batish Bros
January 1, 2020 - April 30, 2023
Managed Google Ads and Meta Ads (Search, Display, Shopping, Video, remarketing) for lead generation and sales growth. Conducted keyword/audience/competitor research, created ad copy to increase CTR, tracked conversions with GTM and GA4, and provided CRO recommendations and performance reporting.
SEO & SMO Executive at ASD Infotech Pvt. Ltd.
March 1, 2019 - December 31, 2019
Handled on-page and off-page SEO tasks along with keyword and competitor research; supported social media optimization. Monitored traffic using Google Analytics and Search Console for USA and Canada clients.

Education

B.Tech, Information Technology at Kurukshetra University (KUK), Kurukshetra, Haryana
July 1, 2010 - August 31, 2014

Qualifications

Google Ads Search Certification (Google Skillshop)
May 16, 2026 - May 16, 2027
Google Ads Display Certification (Google Skillshop)
May 15, 2026 - May 15, 2027
Google Ads Apps Certification (Google Skillshop)
May 14, 2026 - May 14, 2027
AI-Powered Shopping ads Certification (Google Skillshop)
May 17, 2026 - May 17, 2027
Google Analytics Certification (GA4) (Google Skillshop)
May 17, 2026 - May 17, 2027
Social Media Marketing Crash Course (Semrush Academy)
January 11, 2030 - September 25, 2026
Keyword Research Essentials with Semrush (Semrush Academy)
January 11, 2030 - September 25, 2026
How to Incorporate PPC Into Your Marketing Strategy for Increased Conversions (Semrush Academy)
January 11, 2030 - September 25, 2026

Industry Experience

Retail, Travel & Hospitality, Healthcare, Professional Services, Media & Entertainment, Other

Experience Level

Expert
Intermediate
Intermediate
Intermediate