Gurdeep Singh
I’m Gurdeep Singh, a Google Ads and Meta Ads specialist with 7+ years in digital marketing and 6+ years focused on paid media.
About
I’m Gurdeep Singh, a Google Ads and Meta Ads specialist with 7+ years in digital marketing and 6+ years focused on paid media. I plan, launch, and optimize performance campaigns across Search, Performance Max, Shopping, Display, YouTube, and Meta lead generation—built around clean conversion tracking (GA4, Google Tag Manager, Meta Pixel) and smart bidding to hit targets like ROAS, CPA, and CPL.
I’m results-first and enjoy turning underperforming accounts into scalable systems through keyword/negative strategies, feed optimization for Google Merchant Center, remarketing, and landing page CRO. Over the years I’ve helped e-commerce and lead-generation businesses grow across the USA, Canada, Australia, and the UK—delivering strong ROAS (including 7.9x–14.2x outcomes in key accounts) and building lead engines from zero to hundreds or thousands of leads at low cost.
- 7 years' experience
- Joined September 2026
Industry experience
- Retail
- Travel & Hospitality
- Healthcare
- Professional Services
- Media & Entertainment
- Other
Work experience· 7 roles
Plan, launch, and optimize Google Ads (Search, Performance Max, Shopping, Display, YouTube, remarketing) and Meta Ads for lead generation, local services, and e-commerce. Conduct audits, keyword and negative keyword strategy, search term analysis, ad copy testing, Smart Bidding, budget management, and reporting against ROAS/CPA/CPL goals. Set up GA4, Google Tag Manager, and Meta Pixel tracking and apply landing page CRO recommendations.
Managed Google Ads (Search, Performance Max, Shopping, remarketing) and Meta Ads lead generation campaigns for USA and Canada clients. Performed keyword and competitor research, ad copywriting, bid and budget optimization, and conversion tracking improvements to lower cost per lead and improve lead quality.
Planned and optimized Google Ads and Meta Ads to drive qualified leads and e-commerce sales. Set up GTM, GA4, and Meta Pixel tracking and used bid management, audience segmentation, and A/B tests of ad copy/creatives/landing pages to reduce acquisition cost and improve lead quality.
Education
Certifications and awards· 8
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