IQ

I’m Irini Qosja, a marketing and performance professional based in Italy, with a strong focus on omnichannel campaign execution and digital performance.

About

I’m Irini Qosja, a marketing and performance professional based in Italy, with a strong focus on omnichannel campaign execution and digital performance. I enjoy turning strategy into measurable results—supporting campaign development and content creation, coordinating stakeholders and external suppliers, and keeping everything aligned through KPI tracking.

I also bring hands-on experience in e-commerce operations, editorial calendars, and email marketing workflows, along with data-driven reporting using Business Intelligence tools such as Qlik Sense and Priamo. With training in inbound marketing and a solid academic background in corporate communication, marketing management, and PR, I’m comfortable working across online and offline channels and communicating insights clearly to support business decisions.

  • 1 year's experience
  • Joined September 2026

Languages

  • ItalianFluent
  • Greek, ModernFluent
  • AlbanianFluent
  • EnglishAdvanced
  • GermanIntermediate
  • Spanish; CastilianIntermediate

Industry experience

  • Healthcare
  • Media & Entertainment
  • Retail
  • Professional Services
  • Education

Work experience

Marketing & Performance (Omnichannel Marketing, BI Reporting, E-commerce Operations) · Synlab Italia S.r.l. (HQ Monza)Jul 2025 – Present · 1 yr 5 mos

Involved in the execution of omnichannel marketing activities, supporting campaign development, content creation, and coordination of internal and external stakeholders. Supported management of omnichannel campaigns (online and offline), coordinating agencies and external suppliers. Built dashboards to monitor end-to-end and digital campaign performance and tracked results using KPI analysis and data collection. Performed reporting and data analysis using BI tools (Qlik Sense, Priamo). Managed the editorial calendar and created digital content including email marketing campaigns and website content. Supported e-commerce channel operations, including uploading new products and updating catalog content. Contributed to launch activities for new services and go-to-market initiatives.

Education· 6

Bachelor’s Degree in Corporate Communication & Public Relations · IULM University Milan2021 – 2024
Master’s Degree in Marketing Management · IULM University Milan2021 – 2024
High School Diploma – Linguistic Studies · IIS Mosè Bianchi Monza2016 – 2021
Bachelor’s Degree in Corporate Communication & Public Relations · IULM University Milan2021 – 2024

Certifications and awards· 7

Inside LVMH Certificate2030 – 2026
Google Marketing Certified (InBound/Marketing certification listed as “Inbound Marketing Project” and “Inboud Marketing” training)2023 – 2026
HubSpot Academy Inbound Marketing2023 – 2026
IRINI QOSJA (certificate/license referenced as “Inb..” and “Certification” blocks in CV)2030 – 2026

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