I’m Ling Siong Hock, a UI/UX designer based in Sarawak who enjoys turning complex, uncertain system states into clear, actionable user journeys. I focus on state-driven and flow-based design—making sure people understand what’s happening, what changed, and what to do next through thoughtful UX writing, information architecture, and practical next-step interactions. My experience includes working in a small founding team to ship a renovation marketplace, where I mapped end-to-end flows, redesigned a conversion-focused homepage, and improved verification/specification steps in the submission journey. Alongside shipped product work, I build research-led concept case studies for areas like transit journey confidence and family travel planning, using heuristics and public/user research signals to define the real problem and design with confidence—without overstating certainty.…I’m Ling Siong Hock, a UI/UX designer based in Sarawak who enjoys turning complex, uncertain system states into clear, actionable user journeys. I focus on state-driven and flow-based design—making sure people understand what’s happening, what changed, and what to do next through thoughtful UX writing, information architecture, and practical next-step interactions. My experience includes working in a small founding team to ship a renovation marketplace, where I mapped end-to-end flows, redesigned a conversion-focused homepage, and improved verification/specification steps in the submission journey. Alongside shipped product work, I build research-led concept case studies for areas like transit journey confidence and family travel planning, using heuristics and public/user research signals to define the real problem and design with confidence—without overstating certainty.WWWW…