I am Alberto Ojeda, a UX/UI designer with over 20 years of experience and a strong background in graphic design, branding, and digital products. Originally from Mallorca and currently based in Barcelona, I have built my career across a wide range of industries, developing a versatile profile and a broad understanding of design across both digital and physical touchpoints. Throughout my career, I have worked closely with brands, marketing teams, developers, print and production partners, and other specialists across both digital and offline projects. This cross-functional experience has given me a comprehensive understanding of the entire design process and allows me to move comfortably between creative direction, design execution, collaboration, and implementation. For more than six years, I served as Head of Design at eMascaró, a creative agency in Barcelona, where I led a team of five designers while remaining actively involved in the hands-on development of branding, web design, UI, and digital experience projects. I have extensive experience in the hospitality, healthcare, and leisure sectors, working closely with clients and multidisciplinary teams to translate business needs into clear, engaging, and effective visual and digital solutions. I am used to managing multiple projects simultaneously, setting priorities, coordinating teams, and meeting demanding deadlines while maintaining a strong focus on quality, objectives, and the efficient use of resources. I am equally comfortable leading and mentoring designers or being directly involved in the creative and design process. AI has also become an increasingly important part of my workflow. I use it not only for visual generation, including images, vectors, and video, but also to improve and automate design and production processes. I work with AI-powered workflows, custom skills and agents, process automation, documentation, and handoff systems to streamline secondary tasks and allow more time to be focused on higher-value creative and strategic work. My experience across different disciplines and industries has given me a broad perspective on design and a high level of adaptability, which I consider one of my greatest strengths: the ability to quickly understand a project, identify what it needs, and translate those needs into clear, engaging, functional, and visually strong solutions. You can view my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_ PASS: DoTheBoog@loo_1990…

Alberto Ojeda Pieras

I am Alberto Ojeda, a UX/UI designer with over 20 years of experience and a strong background in graphic design, branding, and digital products. Originally from Mallorca and currently based in Barcelona, I have built my career across a wide range of industries, developing a versatile profile and a broad understanding of design across both digital and physical touchpoints. Throughout my career, I have worked closely with brands, marketing teams, developers, print and production partners, and other specialists across both digital and offline projects. This cross-functional experience has given me a comprehensive understanding of the entire design process and allows me to move comfortably between creative direction, design execution, collaboration, and implementation. For more than six years, I served as Head of Design at eMascaró, a creative agency in Barcelona, where I led a team of five designers while remaining actively involved in the hands-on development of branding, web design, UI, and digital experience projects. I have extensive experience in the hospitality, healthcare, and leisure sectors, working closely with clients and multidisciplinary teams to translate business needs into clear, engaging, and effective visual and digital solutions. I am used to managing multiple projects simultaneously, setting priorities, coordinating teams, and meeting demanding deadlines while maintaining a strong focus on quality, objectives, and the efficient use of resources. I am equally comfortable leading and mentoring designers or being directly involved in the creative and design process. AI has also become an increasingly important part of my workflow. I use it not only for visual generation, including images, vectors, and video, but also to improve and automate design and production processes. I work with AI-powered workflows, custom skills and agents, process automation, documentation, and handoff systems to streamline secondary tasks and allow more time to be focused on higher-value creative and strategic work. My experience across different disciplines and industries has given me a broad perspective on design and a high level of adaptability, which I consider one of my greatest strengths: the ability to quickly understand a project, identify what it needs, and translate those needs into clear, engaging, functional, and visually strong solutions. You can view my portfolio here: _Website not available. Sign in: https://www.twine.net/signup_ PASS: DoTheBoog@loo_1990…

Available to hire

I am Alberto Ojeda, a UX/UI designer with over 20 years of experience and a strong background in graphic design, branding, and digital products. Originally from Mallorca and currently based in Barcelona, I have built my career across a wide range of industries, developing a versatile profile and a broad understanding of design across both digital and physical touchpoints.

Throughout my career, I have worked closely with brands, marketing teams, developers, print and production partners, and other specialists across both digital and offline projects. This cross-functional experience has given me a comprehensive understanding of the entire design process and allows me to move comfortably between creative direction, design execution, collaboration, and implementation.

For more than six years, I served as Head of Design at eMascaró, a creative agency in Barcelona, where I led a team of five designers while remaining actively involved in the hands-on development of branding, web design, UI, and digital experience projects. I have extensive experience in the hospitality, healthcare, and leisure sectors, working closely with clients and multidisciplinary teams to translate business needs into clear, engaging, and effective visual and digital solutions.

I am used to managing multiple projects simultaneously, setting priorities, coordinating teams, and meeting demanding deadlines while maintaining a strong focus on quality, objectives, and the efficient use of resources. I am equally comfortable leading and mentoring designers or being directly involved in the creative and design process.

AI has also become an increasingly important part of my workflow. I use it not only for visual generation, including images, vectors, and video, but also to improve and automate design and production processes. I work with AI-powered workflows, custom skills and agents, process automation, documentation, and handoff systems to streamline secondary tasks and allow more time to be focused on higher-value creative and strategic work.

My experience across different disciplines and industries has given me a broad perspective on design and a high level of adaptability, which I consider one of my greatest strengths: the ability to quickly understand a project, identify what it needs, and translate those needs into clear, engaging, functional, and visually strong solutions.

You can view my portfolio here:
Website not available. Sign in: https://www.twine.net/signup
PASS: DoTheBoog@loo_1990

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate

Language

Spanish; Castilian
Fluent
Catalan; Valencian
Fluent
English
Advanced

Work Experience

Head of Design | Lead Designer at eMascaró
August 1, 2019 - October 1, 2026
Led and coordinated the design team while remaining hands-on across projects. Designed and directed UI/UX, digital product and branding initiatives across multiple industries, partnering closely with clients, marketing, and development teams from project definition through implementation. Defined and improved internal design methodologies, processes, and workflows to support consistent delivery.
Creative Lead | Senior UI & Brand Designer at Refineria (PM I)
November 1, 2016 - November 1, 2023
Designed and art-directed digital and branding projects for different industries. Developed interfaces, visual identities, and graphic systems from early concept through final delivery, ensuring cohesive visual language and practical UI outcomes.
Senior UI/UX Designer at App er St. (PM I)
July 1, 2013 - September 1, 2017
Designed interfaces and digital experiences for websites and digital products, starting from visual concepts and progressing through UI systems to final screens. Focused on creating usable, consistent patterns and polished UI deliverables.
Founder | Senior Designer at An Unlocated Studio (BCN)
January 1, 2013 - December 31, 2017
Independent design studio founded in Barcelona (collaboration with members of Area3). Delivered graphic design, identity, and visual communication projects between Barcelona and Argentina, handling concept and execution as a senior designer.
Graphic Designer at Onion Lab (BCN) / Research Studios (NYC)
May 1, 2010 - July 31, 2010
Illustration and graphic design project for the Federal Government of Mexico, commissioned by Research Studios (NYC) and developed with Onion Lab in Barcelona.
Project Manager | Co-founder at Arts Moved (BCN)
January 1, 2009 - December 31, 2010
Co-founded and managed an organization promoting Catalan artists internationally. Coordinated design, communication, production, and logistics to support international projects and artist visibility.
Junior Designer (Internship) at Sssit Publicitaris (PMI)
January 1, 2006 - December 31, 2006
Internship focused on graphic design for print and offline communication projects.
Senior Designer at Fundición Gráfica (PMI)
January 1, 2006 - December 31, 2008
Graphic design and visual communication for print and offline projects.

Education

Diploma in Audiovisual Communication & Graphic Design at Via Roma School of Art & Design; La Salle
January 1, 2003 - December 31, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Media & Entertainment, Professional Services