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Built customer-focused email sequences tied to specific customer problems and journey stages. Conducted market and customer research to identify target segments and customer needs, then used those insights to shape acquisition messaging and communication. Delivered go-to-market, positioning, acquisition, and product-marketing objectives; transitioned marketing work in-house after CAC and conversion objectives were achieved. Improved conversion rate by 29% in the first three months and reduced CAC by 21%. Strengthened retention and customer lifetime value (LTV) by up to 28% through continuous daily analysis of customer behavior and performance tracking via CRM and conversion optimization efforts.

Led a fixed-scope B2B marketing strategy engagement covering go-to-market, positioning, and acquisition. Identified high-potential segments and directed paid acquisition toward accounts most likely to convert. Conducted competitive and market analysis (including SEMrush) to differentiate positioning and improve conversion performance. Reduced customer acquisition costs by better targeting and prioritizing fit over increasing spend. Drove CRO in HubSpot using A/B testing to close funnel gaps, supporting sales growth and improved net profit during ramp-up. Improved retention and lifetime value through customer support alignment and marketing automation nurture sequences; also tracked channel-level ROI using dashboards and structured performance reviews.

Led fixed-scope B2B growth and go-to-market engagements focused on segment selection, positioning, and paid acquisition. Performed competitive and market analysis and used SEMrush insights to improve conversion rate through daily optimization and sharper customer understanding. Reduced customer acquisition cost (CAC) by prioritizing higher-fit segments across Google Ads and LinkedIn Ads. Drove funnel improvements using HubSpot CRO experiments and A/B testing to close conversion gaps, contributing to sales growth and improved net profit during ramp-up. Increased retention and lifetime value using marketing automation nurture sequences and ongoing customer support. Built performance dashboards, generated lead volume through optimization, and established structured weekly review routines to sustain data-driven growth.