I’m a Marketing & Communications Manager with 6+ years of experience building and executing data-driven social media strategies, content plans, and paid advertising campaigns. I’ve led cross-functional teams, managed digital PR and influencer partnerships, and consistently improved brand visibility and engagement—using analytics to optimize messaging, targeting, and performance.…

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I’m a Marketing & Communications Manager with 6+ years of experience building and executing data-driven social media strategies, content plans, and paid advertising campaigns. I’ve led cross-functional teams, managed digital PR and influencer partnerships, and consistently improved brand visibility and engagement—using analytics to optimize messaging, targeting, and performance.…

Available to hire

I’m a Marketing & Communications Manager with 6+ years of experience building and executing data-driven social media strategies, content plans, and paid advertising campaigns. I’ve led cross-functional teams, managed digital PR and influencer partnerships, and consistently improved brand visibility and engagement—using analytics to optimize messaging, targeting, and performance.

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Language

French
Fluent
English
Advanced
German
Advanced
Chinese
Beginner

Work Experience

Marketing & Communication Manager at Omya International (Oftfringen (AG))
May 1, 2022 - Present
Developed and executed a comprehensive social media strategy that increased impressions by 65% within the first year, leading targeted social campaigns. Managed cross-functional teams (6 members) and delivered a 35% growth in brand engagement across digital platforms. Analyzed market trends and consumer behavior to refine marketing strategies, contributing to ~10% customer acquisition growth for the Life Sciences segment. Supported product development and trade events to align campaigns with product launches and sales growth. Increased brand awareness by 55% and generated 250 qualified leads via targeted campaigns; also managed partnerships and events that drove a 43% increase in customer engagement across social platforms.
Marketing & Communication Manager at Omya International (Oftingen (AG))
May 1, 2022 - Present
Developed and executed comprehensive social media strategy, increasing impressions by 65% in the first year. Led a cross-functional team of 6 to implement innovative marketing initiatives, resulting in 35% growth in brand engagement across digital platforms. Analyzed market trends and consumer behavior to refine strategies, supporting ~10% increase in customer acquisition for Life Sciences. Coordinated global social media marketing and digital PR initiatives to raise brand awareness by 55%, generating 250 qualified leads via targeted campaigns, and supported events and partnerships that increased customer engagement by 43%. Mentored junior team members, improved campaign output and productivity, and implemented crisis management strategies that reduced customer complaints by 18%. Managed digital PR campaigns with 96 influencers, coordinated online and offline events, aligned social media with sales goals, and increased conversion rates from social media leads by 13%. Owned marketing ca
Social Media Manager at Morel Auto (Lyon (FR))
February 1, 2019 - December 1, 2021
Managed social media strategy and operations including content planning and publishing, supporting brand engagement and customer retention. Coordinated messaging and campaign execution aligned with business objectives. Conducted performance monitoring and continuous optimization to improve marketing outcomes.
Social Media Manager at Morel Auto
February 1, 2019 - December 1, 2021
Managed and produced social media content and campaigns for the organization in Lyon. Planned and optimized social media strategy and execution, supporting audience engagement and online visibility.
Social Media Manager at Sartpoo (Spartoo)
August 1, 2018 - February 1, 2019
Created and managed social media content and campaign execution. Coordinated digital initiatives aligned with business objectives and improved social engagement through consistent content production and performance-oriented optimization.
Social Media Manager at Sartpoo (Grenoble (FR))
August 1, 2018 - February 1, 2019
Handled social media management and content production to improve brand visibility and engagement. Worked on digital communication initiatives and supported campaign delivery within set schedules and marketing targets.
Social Media Manager at Sartpoo
August 1, 2018 - February 1, 2019
Delivered social media management including content and campaign execution in Grenoble, supporting brand presence and engagement.
Social Media Manager at PM-International (Schengen (LX))
November 1, 2016 - July 1, 2018
Supported international marketing and communication activities with a focus on social media and digital PR. Planned and coordinated campaigns and content, contributing to improved visibility and engagement through consistent, audience-relevant communication.
Social Media Manager at PM-International
November 1, 2016 - July 1, 2018
Handled social media management in Schengen, coordinating content and digital communication to support marketing objectives and online engagement.
Digital Marketing Manager at Lady Green (Strasbourg (FR))
February 1, 2014 - September 1, 2016
Planned and executed digital marketing activities across channels including email marketing, SEO/SEA support, and social media. Managed content and campaign coordination, contributing to stronger online presence and improved customer engagement and performance metrics.
Digital Marketing Manager at Lady Green
February 1, 2014 - September 1, 2016
Led digital marketing activities in Strasbourg, including performance-oriented digital advertising and content/campaign coordination to strengthen customer engagement and brand visibility.

Education

Master's Degree in Management, Marketing specialization at University of Strasbourg
January 1, 2015 - January 1, 2016
Master’s Degree in 360° Communication at European Communication School
January 1, 2014 - January 1, 2015
Bachelor's Degree in SEO and Web Content Writing at University of Haute-Alsace
January 1, 2013 - January 1, 2014
University Diploma in Technology in Information and Communication at IUT Robert Schuman
January 1, 2011 - January 1, 2012
Master's Degree in Management, Marketing specialization at University of Strasbourg
January 1, 2015 - January 1, 2016
Master’s Degree in 360° Communication at European Communication School
January 1, 2014 - January 1, 2015
Bachelor's Degree in SEO and Web Content Writing at University of Haute-Alsace
January 1, 2013 - January 1, 2014
University Diploma of Technology in Information and Communication at IUT Robert Schuman
January 1, 2011 - January 1, 2012
Master's Degree in Management, Marketing specialization at University of Strasbourg
January 1, 2015 - January 1, 2016
Master’s Degree in 360° Communication at European Communication School
January 1, 2014 - January 1, 2015
Bachelor's Degree in SEO and Web Content Writing at University of Haute-Alsace
January 1, 2013 - January 1, 2014
University Diploma of Technology in Information and Communication at IUT Robert Schuman
January 1, 2011 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Life Sciences, Professional Services, Other, Retail