leila abouzia

Lead an agile account team across a high-profile portfolio of fashion, beauty, and lifestyle brands, including Victoria’s Secret, River Island, Maje, Ralph Lauren, Maison Margiela, Diesel, and Vichy, as well as project-based work with Moncler. Spearhead 360-degree PR strategies, reactive media relations, and high-impact press events to drive brand awareness and narrative continuity. Own end-to-end campaign execution (seasonal lookbook rollouts, VIP seeding for press days), synthesize complex coverage and campaign metrics into executive-level performance reports, manage trusted global client relationships across borders (UK/US), and mentor junior team members to maintain high editorial standards and seamless delivery across all deliverables.

Secured brand features and product placements across leading publications such as Harper’s Bazaar, British Vogue, and Cosmopolitan. Led new business outreach initiatives and identified and engaged potential clients to expand the agency’s portfolio. Crafted compelling press releases, coordinated product launches to boost brand visibility and media coverage, and planned/organized events to deliver seamless, audience-resonant experiences. Managed dressin g loans and influence r seeding strategies to strengthen relationships with key VIPs and amplify brand presence. Mentored a junior account executive to support professional development, effective task delegation, and a collaborative team environment while upholding editorial standards.

Gained significant experience landing brand features and product placement coverage across publications including The Telegraph, Evening Standard, Independent, Esquire, GQ, and ITV. Supported other key responsibilities including new business outreach, press releases and launches, event planning and organization, and dressing loans and influencer seeding. Developed strong time management while balancing multiple clients and ensuring deadlines were met, strengthened communication across press and client contacts, and built trend/media-landscape knowledge to curate projects aligned with specific client objectives. Maintained strong working relationships with senior team members through timely updates and improved organizational skills by running events, releases, and campaigns simultaneously.