AKHILESH BAROOAH

Lead SEO, Meta Ads, content strategy, marketing automation, and performance reporting across 6 retail locations. Own end-to-end digital campaign planning and execution in a remote, freelance capacity. Use generative AI (ChatGPT) to streamline content production and accelerate campaign delivery. Build data-driven marketing strategies by analyzing campaign performance, audience behavior, and conversion metrics to optimize ROI. Manage brand presence and customer engagement across social media and online channels with consistent messaging and campaign alignment.

Manage social media presence and content calendar across Instagram, Facebook, and LinkedIn. Conduct market, competitor, and consumer research to inform brand positioning and messaging. Produce SEO-optimized content to grow organic reach and audience engagement. Develop and execute social media campaigns using audience insights, engagement trends, and competitor analysis to improve reach, visibility, and brand engagement.

Manage marketing teams and multi-platform campaigns across Facebook, Instagram, and YouTube. Analyze ad performance data to refine audience targeting and improve campaign efficiency. Coordinate end-to-end content production with design and sales teams.