Disha Nayyar Dhingra

Partner with research agencies and clients on qualitative studies spanning research design, moderation, analysis, synthesis and strategic reporting. Analyze large volumes of qualitative material and convert findings into coherent consumer stories, frameworks, implications and client-ready presentations. Work across technology & AI, healthcare, FMCG, personal care, laundry, baby care, food & beverage, travel, media and consumer behaviour, delivering both India-focused studies and senior remote analysis.

Worked on qualitative research assignments across categories, contributing to moderation, analysis, insight generation and reporting. Supported delivery of consumer understanding and strategic recommendations for client decision-making, building on prior agency-side experience to contribute to high-quality qualitative outputs.

Led end-to-end qualitative projects from understanding business challenges and designing research approaches through fieldwork, analysis, interpretation, reporting and presentations. Managed client relationships, project teams and stakeholder collaboration to ensure high-quality delivery. Worked across FMCG, automotive, healthcare, consumer durables and telecom; led qualitative research for clients including Maruti Suzuki, Kia Motors, GSK, Samsung, Vivo, and consulting organisations including BCG and KPMG. Served as qualitative lead on automotive exploratory research for multiple brands.