Salma Khadiri
I’m Salma Khadiri, a Moroccan marketing graduate with a strong focus on brand strategy, market research, and digital marketing.
About
I’m Salma Khadiri, a Moroccan marketing graduate with a strong focus on brand strategy, market research, and digital marketing. With experience across both corporate and advertising environments, I enjoy turning data and audience insights into practical campaigns that improve growth and visibility.
I’ve worked on performance marketing and marketing automation for a food delivery app, managing campaigns across Meta, TikTok, and Google Ads while continuously monitoring results to optimize user acquisition. I’ve also coordinated communication and production projects, supported client delivery end-to-end, and contributed to strategy work during internships at Bank of Africa, Umnia Bank, and Cosumar—always aiming for creative, data-driven outcomes.
- 2 years' experience
- Joined September 2026
Languages
- ArabicFluent
- FrenchAdvanced
- EnglishAdvanced
- FinnishIntermediate
Industry experience
- Education
- Financial Services
- Media & Entertainment
- Professional Services
- Retail
Work experience· 8 roles
Managed marketing automation for the Kooul food delivery app. Ran and optimized paid campaigns on Meta, TikTok, and Google Ads, monitoring performance and ad efficiency to improve user acquisition. Focused on data-driven optimization to strengthen campaign outcomes and support growth.
Managed and coordinated communication projects from concept to delivery. Supported clients through the execution process, overseeing shoots, photo/video sessions, and video production. Managed promotional items, print materials, and event deliverables, coordinating with creative teams, suppliers, and service providers while drafting specifications and tracking deadlines.
Contributed to marketing strategy and campaign execution. Conducted market research and competitive analysis, collaborated with internal teams to improve customer experience and brand visibility, and supported the organization of promotional activities and marketing events.
Education
Certifications and awards
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