I’m Salma Khadiri, a Moroccan marketing graduate with a strong focus on brand strategy, market research, and digital marketing. With experience across both corporate and advertising environments, I enjoy turning data and audience insights into practical campaigns that improve growth and visibility. I’ve worked on performance marketing and marketing automation for a food delivery app, managing campaigns across Meta, TikTok, and Google Ads while continuously monitoring results to optimize user acquisition. I’ve also coordinated communication and production projects, supported client delivery end-to-end, and contributed to strategy work during internships at Bank of Africa, Umnia Bank, and Cosumar—always aiming for creative, data-driven outcomes.…

Salma Khadiri

I’m Salma Khadiri, a Moroccan marketing graduate with a strong focus on brand strategy, market research, and digital marketing. With experience across both corporate and advertising environments, I enjoy turning data and audience insights into practical campaigns that improve growth and visibility. I’ve worked on performance marketing and marketing automation for a food delivery app, managing campaigns across Meta, TikTok, and Google Ads while continuously monitoring results to optimize user acquisition. I’ve also coordinated communication and production projects, supported client delivery end-to-end, and contributed to strategy work during internships at Bank of Africa, Umnia Bank, and Cosumar—always aiming for creative, data-driven outcomes.…

Available to hire

I’m Salma Khadiri, a Moroccan marketing graduate with a strong focus on brand strategy, market research, and digital marketing. With experience across both corporate and advertising environments, I enjoy turning data and audience insights into practical campaigns that improve growth and visibility.

I’ve worked on performance marketing and marketing automation for a food delivery app, managing campaigns across Meta, TikTok, and Google Ads while continuously monitoring results to optimize user acquisition. I’ve also coordinated communication and production projects, supported client delivery end-to-end, and contributed to strategy work during internships at Bank of Africa, Umnia Bank, and Cosumar—always aiming for creative, data-driven outcomes.

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Language

Arabic
Fluent
French
Advanced
English
Advanced
Finnish
Intermediate

Work Experience

Growth Marketing Associate at ORA Technologies (Kooul)
August 1, 2026 - Present
Managed marketing automation for the Kooul food delivery app. Ran and optimized paid campaigns on Meta, TikTok, and Google Ads, monitoring performance and ad efficiency to improve user acquisition. Focused on data-driven optimization to strengthen campaign outcomes and support growth.
Marketing & Communication Project Manager at REVO Advertising
June 1, 2026 - August 1, 2026
Managed and coordinated communication projects from concept to delivery. Supported clients through the execution process, overseeing shoots, photo/video sessions, and video production. Managed promotional items, print materials, and event deliverables, coordinating with creative teams, suppliers, and service providers while drafting specifications and tracking deadlines.
Marketing Assistant (Graduation Internship) at Bank of Africa
January 1, 2026 - May 1, 2026
Contributed to marketing strategy and campaign execution. Conducted market research and competitive analysis, collaborated with internal teams to improve customer experience and brand visibility, and supported the organization of promotional activities and marketing events.
Personal Assistant at Bitessam OY
August 1, 2025 - February 1, 2026
Managed executives’ schedules and administrative tasks, helping optimize internal processes to improve efficiency. Facilitated communication between departments to ensure smooth coordination across ongoing activities.
Technical Support Agent at IO Solutions
April 1, 2025 - November 1, 2025
Coordinated internal and external communication, supported project planning, and handled strategic social media management. Worked across operational and communication needs to help teams stay aligned and maintain effective outreach.
English Teacher at TDM Casablanca
March 1, 2024 - August 1, 2025
Delivered interactive English lessons to improve comprehension and language skills. Tracked student progress and adapted teaching methods based on learner needs to support consistent improvement.
Internship at Umnia Bank
January 1, 2024 - February 1, 2024
Observed project management practices and internal operations. Identified opportunities for process improvement and participated in professional training sessions to strengthen operational understanding.
Internship at Cosumar
July 1, 2022 - August 1, 2022
Contributed to organizing internal events and cultural initiatives. Participated in report writing, market research, and strategic analysis, supporting recommendations through structured insights.

Education

Master's in Marketing at ENCG Casablanca
January 1, 2025 - January 1, 2026
Bachelor's in Business Administration (BBA) at Centria University of Applied Sciences
January 1, 2022 - January 1, 2024
Baccalaureate in Physical Sciences at Lycée Mohammed V
January 1, 2020 - January 1, 2022

Qualifications

TOEFL iBT
January 11, 2030 - September 25, 2026
Advanced Certificate in English (ALC)
January 11, 2030 - September 25, 2026
Strategic Management (EILM, Dublin)
January 11, 2030 - September 25, 2026

Industry Experience

Education, Financial Services, Media & Entertainment, Professional Services, Retail