Brianne Smith

Closed 13 new logo deals within 2 months, averaging $74.5K ACV with a 60-day sales cycle, selling to marketing leaders at DTC and agency accounts. Built visibility into the customer journey by leveraging a full-cycle sales stack (HubSpot, Calendly, Intercom, Stripe) to tailor outreach at each stage from first touch through close and renewal. Grew existing accounts by $9K through upsell and expansion.

Served as lead creative strategist for a fast-growing startup, building content strategy and brand identity from the ground up. Designed and implemented SOPs to streamline team workflows and establish repeatable processes for content and partnership execution. Led a UGC campaign resulting in a 733% signup increase, built and managed an end-to-end influencer pipeline (prospecting, outreach, negotiation, performance tracking), and produced social campaigns generating 400K+ impressions. Reported performance consistently and iterated based on data, collaborating with UX/UI, SEO, graphic design, and sales to align creative output with business objectives. Led loyalty program campaigns to drive retention and long-term engagement.

Managed end-to-end client relationships across DTC and e-commerce brands (Olaplex, Ouai, Mejuri, Vacation Inc, Dissh), serving as a trusted strategic partner for creative and partnerships performance. Led client-facing strategy sessions to build and optimize content frameworks, driving up to 4,700% engagement growth and 14M+ impressions across accounts. Developed and presented campaign performance reports, translating data into actionable creative recommendations; onboarded clients into new campaign workflows and SOPs for seamless adoption. Managed full-cycle creator partnerships including pipeline development, negotiation, and KPI-based performance tracking. Leveraged AI tools (Claude, ChatGPT, Gemini) to synthesize campaign data and deliver scalable, tailored recommendations; collaborated cross-functionally with creative, paid media, and business stakeholders; managed ad spend budgets and tracked KPIs to measure creative effectiveness.