I’m Roman Karpinskyi, a data-driven marketing specialist focused on turning customer behavior and analytics into measurable growth. I’ve built my career around using sales and performance insights (including segmentation, cohort analysis, and demand elasticity) to improve conversion, retention, and overall go-to-market impact. I also enjoy translating complex analytics into practical product and marketing actions—optimizing campaigns, refining customer journeys, and shaping competitive positioning. From e-commerce strategy to customer retention modeling and structured KPI work, I bring an analytical mindset, strong marketing execution, and a collaborative approach to delivering results.…

Roman Karpinskyi

I’m Roman Karpinskyi, a data-driven marketing specialist focused on turning customer behavior and analytics into measurable growth. I’ve built my career around using sales and performance insights (including segmentation, cohort analysis, and demand elasticity) to improve conversion, retention, and overall go-to-market impact. I also enjoy translating complex analytics into practical product and marketing actions—optimizing campaigns, refining customer journeys, and shaping competitive positioning. From e-commerce strategy to customer retention modeling and structured KPI work, I bring an analytical mindset, strong marketing execution, and a collaborative approach to delivering results.…

Available to hire

I’m Roman Karpinskyi, a data-driven marketing specialist focused on turning customer behavior and analytics into measurable growth. I’ve built my career around using sales and performance insights (including segmentation, cohort analysis, and demand elasticity) to improve conversion, retention, and overall go-to-market impact.

I also enjoy translating complex analytics into practical product and marketing actions—optimizing campaigns, refining customer journeys, and shaping competitive positioning. From e-commerce strategy to customer retention modeling and structured KPI work, I bring an analytical mindset, strong marketing execution, and a collaborative approach to delivering results.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
German
Advanced

Work Experience

Sales Analyst Intern at Coca-Cola HBC
August 20, 2026 - Present
Analyzed sales, customer retention, and customer acquisition trends to support commercial decision-making.
Data Analyst (E-commerce Customer Retention & Product Analysis)
March 1, 2026 - May 1, 2026
Performed business performance analysis for an e-commerce retailer using SQL and Power BI. Modeled cohort loyalty and churn drivers and identified a critical ~30% churn spike linked to operational bottlenecks (7+ day delivery times). Evaluated price elasticity of demand across product categories and conducted basket analysis showing that initial “discount-seekers” improved Life Time Value (LTV) by ~25%.
Marketing Specialist (Digital Strategy & E-commerce Project)
January 1, 2026 - March 1, 2026
Defined KPIs and conducted market and competitor analysis. Analyzed the customer journey using Google/Meta Ads and projected a ~30% conversion lift from cart abandoners. Proposed UX improvements for commercial pages using user behavior analysis and CTA adjustments to increase conversion rates.
English Tutor (Freelance / Private)
May 1, 2025 - May 1, 2026
Set learning objectives based on initial metrics and translated complex concepts to support steady progress.

Education

Bachelor's Degree in International Business (Marketing) at Taras Shevchenko National University of Kyiv
January 1, 2024 - September 25, 2026
Bachelor's Degree in International Business (Marketing) at Taras Shevchenko National University of Kyiv
January 1, 2024 - September 25, 2026

Qualifications

Meta Marketing Analytics (certification)
January 11, 2030 - September 25, 2026
Digital Marketer (certification)
January 11, 2030 - September 25, 2026
Meta Marketing Analytics
January 11, 2030 - September 25, 2026
Digital Marketer - Mate Academy
January 11, 2030 - September 25, 2026

Industry Experience

Retail, Consumer Goods, Financial Services, Education, Media & Entertainment, Software & Internet, Professional Services, Other