I’m Roman Karpinskyi, a data-driven marketing specialist focused on turning customer behavior and analytics into measurable growth. I’ve built my career around using sales and performance insights (including segmentation, cohort analysis, and demand elasticity) to improve conversion, retention, and overall go-to-market impact.
I also enjoy translating complex analytics into practical product and marketing actions—optimizing campaigns, refining customer journeys, and shaping competitive positioning. From e-commerce strategy to customer retention modeling and structured KPI work, I bring an analytical mindset, strong marketing execution, and a collaborative approach to delivering results.
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