ALLYSON SQUITIRO
I’m Allyson Squitiro, a social media and paid media leader with 10+ years of experience helping brands grow through both organic storytelling and performance-driven advertising.
About
I’m Allyson Squitiro, a social media and paid media leader with 10+ years of experience helping brands grow through both organic storytelling and performance-driven advertising. I’m known for building multi-platform strategies that connect with audiences across channels and for turning campaign results into clear, actionable insights.
I’ve managed high-impact paid social and advertising programs—optimizing ROAS with A/B testing, custom audience segmentation, and budget allocation across channels. I also love the creative side of the work, producing engaging content using tools like Adobe Lightroom, Final Cut Pro, and Canva, and leading reporting frameworks that keep teams focused on the KPIs that matter.
- 5 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Professional Services
- Other
Work experience
Directed cross-functional teams to execute high-impact campaigns and manage a portfolio of high-volume clients with individual budgets ranging from thousands to multi-million dollars. Engineered bespoke platform strategies by leveraging unique channel capabilities (e.g., LinkedIn Thought Leadership Ads and other native features) to align with complex client KPIs and growth goals. Led client-facing performance reviews, using custom reporting tools to translate technical and proprietary targeting data into actionable business insights. Standardized departmental operations by developing SOPs, process documentation, and POV white papers on emerging social trends and products. Spearheaded the agency’s internal brand identity and managed organic social presence to showcase thought leadership and drive inbound lead generation; also guided weekly/monthly performance communication and competitive landscape insights.
Managed senior-level paid and organic social advertising and coordinated cross-channel execution for a large client base (35+ clients) across Facebook, Instagram, LinkedIn, X/Twitter, Pinterest, and YouTube. Oversaw 15+ Facebook ad accounts with monthly budgets exceeding $50,000, optimizing ROAS through rigorous A/B testing, custom audience segmentation, and fluid budget allocation across Google, Bing, and social platforms. Leveraged Google Analytics to track conversion funnels and ensure social traffic and lead-gen aligned with specified sales KPIs. Built custom reporting frameworks to communicate weekly and monthly performance metrics and competitive landscape insights. Produced high-quality creative content using Adobe Lightroom, Final Cut Pro, and Canva to drive brand relevance and engagement.
Education
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