I’m a digital marketing consultant and SEO specialist with 15 years of experience helping healthcare, B2B SaaS, education, events, and professional services organizations grow through search. I specialize in technical SEO, on-page optimization, local SEO, content strategy, link building, and conversion rate optimization. Throughout my career, I’ve delivered results such as 400% organic traffic growth, 34x blog traffic growth, fivefold increases in content production, and significant improvements in qualified leads and conversions. I enjoy combining strategic planning with practical execution, from rebuilding site architecture and developing topic maps to leading content teams and optimizing revenue-focused pages. I’m comfortable working with executives, product teams, writers, developers, and agency stakeholders to turn SEO opportunities into measurable business outcomes. I’ve also led AI search visibility initiatives, built scalable content engines, and worked with clients across the US, UK, MENA, and other international markets.…

Syed Farhan Raza

I’m a digital marketing consultant and SEO specialist with 15 years of experience helping healthcare, B2B SaaS, education, events, and professional services organizations grow through search. I specialize in technical SEO, on-page optimization, local SEO, content strategy, link building, and conversion rate optimization. Throughout my career, I’ve delivered results such as 400% organic traffic growth, 34x blog traffic growth, fivefold increases in content production, and significant improvements in qualified leads and conversions. I enjoy combining strategic planning with practical execution, from rebuilding site architecture and developing topic maps to leading content teams and optimizing revenue-focused pages. I’m comfortable working with executives, product teams, writers, developers, and agency stakeholders to turn SEO opportunities into measurable business outcomes. I’ve also led AI search visibility initiatives, built scalable content engines, and worked with clients across the US, UK, MENA, and other international markets.…

Available to hire

I’m a digital marketing consultant and SEO specialist with 15 years of experience helping healthcare, B2B SaaS, education, events, and professional services organizations grow through search. I specialize in technical SEO, on-page optimization, local SEO, content strategy, link building, and conversion rate optimization. Throughout my career, I’ve delivered results such as 400% organic traffic growth, 34x blog traffic growth, fivefold increases in content production, and significant improvements in qualified leads and conversions.

I enjoy combining strategic planning with practical execution, from rebuilding site architecture and developing topic maps to leading content teams and optimizing revenue-focused pages. I’m comfortable working with executives, product teams, writers, developers, and agency stakeholders to turn SEO opportunities into measurable business outcomes. I’ve also led AI search visibility initiatives, built scalable content engines, and worked with clients across the US, UK, MENA, and other international markets.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Work Experience

SEO Lead at Assembly
January 1, 2024 - Present
Leads SEO delivery for enterprise clients including DP World, Nike, and Lenovo at a global media agency. Scaled an AI content pilot into a $200,000 AI search visibility program, grew organic traffic by 250% and 150% year over year across two enterprise accounts with more than 2 million sessions, and lifted conversions by 10% quarter over quarter through CRO testing. Manages client-facing SEO teams, technical SEO, content, link building, stakeholders, roadmaps, OKRs, and prioritization across content and technology.
Senior SEO Specialist at Bayzat
January 1, 2023 - January 1, 2024
Managed SEO for a B2B SaaS HR platform and grew organic traffic from 3,200 to 16,000 sessions in six months, representing 400% growth. Scaled blog traffic 34x and publishing output fivefold, reduced cost per published asset by 80% through a 10-plus-writer content engine, rebuilt blog architecture, and improved crawl efficiency, user experience, and conversion rate. Launched a white-hat link-building system that increased Domain Rating from 28 to 41.
SEO Specialist at Teaching.com
January 1, 2022 - January 1, 2023
Owned SEO across Typing.com, Reading.com, and NitroType.com for an education technology portfolio with more than 5 million monthly visitors and 75 million registered users. Added 1.3 million organic sessions in one quarter through product-led SEO, built semantic topic maps using NLP and entity optimization, standardized briefs and editorial calendars, and earned backlinks through partner, client, and original-content outreach.
SEO Specialist at vFairs
January 1, 2020 - January 1, 2022
Delivered SEO for a virtual and hybrid events platform. Increased marketing-qualified leads by 10% quarter over quarter by optimizing product, blog, and competitor pages, and lifted organic traffic by 45% quarter over quarter using B2B SaaS SEO playbooks. Led a 170-task technical SEO audit, drove implementation with the product team, designed internal linking architecture across content clusters, and created writer frameworks and briefs that improved content quality and rankings.
SEO Consultant at Corda Digital
January 1, 2010 - Present
Provided independent SEO consultancy to more than 50 clients across the US, UK, and MENA. Worked with B2B SaaS, B2B services, and B2C organizations including Events.com, Postal.com, AutoLeap.com, Sprout.ph, Remo.co, Plurilock, Data Pilot, Zenith, Bayt.com, Node PropTech, Marijuana Doctors, and Fenix Recovery. Built and exited multiple niche content sites at five- and six-figure valuations.

Education

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Qualifications

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Industry Experience

Healthcare, Software & Internet, Education, Professional Services, Media & Entertainment