Syed Farhan Raza
I’m a digital marketing consultant and SEO specialist with 15 years of experience helping healthcare, B2B SaaS, education, events, and professional services organizations grow through search.
About
I’m a digital marketing consultant and SEO specialist with 15 years of experience helping healthcare, B2B SaaS, education, events, and professional services organizations grow through search. I specialize in technical SEO, on-page optimization, local SEO, content strategy, link building, and conversion rate optimization. Throughout my career, I’ve delivered results such as 400% organic traffic growth, 34x blog traffic growth, fivefold increases in content production, and significant improvements in qualified leads and conversions.
I enjoy combining strategic planning with practical execution, from rebuilding site architecture and developing topic maps to leading content teams and optimizing revenue-focused pages. I’m comfortable working with executives, product teams, writers, developers, and agency stakeholders to turn SEO opportunities into measurable business outcomes. I’ve also led AI search visibility initiatives, built scalable content engines, and worked with clients across the US, UK, MENA, and other international markets.
- 16 years' experience
- Joined September 2026
Industry experience
- Healthcare
- Software & Internet
- Education
- Professional Services
- Media & Entertainment
More experts in Dubai, United Arab Emirates
Work experience· 5 roles
Leads SEO delivery for enterprise clients including DP World, Nike, and Lenovo at a global media agency. Scaled an AI content pilot into a $200,000 AI search visibility program, grew organic traffic by 250% and 150% year over year across two enterprise accounts with more than 2 million sessions, and lifted conversions by 10% quarter over quarter through CRO testing. Manages client-facing SEO teams, technical SEO, content, link building, stakeholders, roadmaps, OKRs, and prioritization across content and technology.
Managed SEO for a B2B SaaS HR platform and grew organic traffic from 3,200 to 16,000 sessions in six months, representing 400% growth. Scaled blog traffic 34x and publishing output fivefold, reduced cost per published asset by 80% through a 10-plus-writer content engine, rebuilt blog architecture, and improved crawl efficiency, user experience, and conversion rate. Launched a white-hat link-building system that increased Domain Rating from 28 to 41.
Owned SEO across Typing.com, Reading.com, and NitroType.com for an education technology portfolio with more than 5 million monthly visitors and 75 million registered users. Added 1.3 million organic sessions in one quarter through product-led SEO, built semantic topic maps using NLP and entity optimization, standardized briefs and editorial calendars, and earned backlinks through partner, client, and original-content outreach.
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