Sandeep Kumar

Owned end-to-end product design across 6 client platforms (4 insurance, 2 restaurant), translating requirements into user flows, wireframes, responsive prototypes, and developer-ready high-fidelity UI. Conducted competitor and market research to simplify complex policy and claims workflows into intuitive experiences, reducing friction for end users. Built a scalable design system using reusable patterns and design variables across projects, and ensured WCAG accessibility checks. Used generative AI tools (e.g., Figma AI and Google Stitch for first drafts; ChatGPT/Claude/Figma Make for research and edge-case testing) to reduce delivery time by ~30%. Designed a website feature that increased overall user engagement by 45% and collaborated with PMs, engineers, QA, and the CTO to resolve implementation edge cases and maintain consistency.

Took full ownership of the corporate website redesign, covering UX research and visual design through Webflow implementation, earning the Superstar Award 2024. Designed FinTech dashboards for Dada Motors to make dense financial data actionable, and created ERP/CRM UX flows for Samsung and Antier supporting employee management, performance tracking, and device allocation. Led UX design sprints across multiple client projects using UX research, user flows, AI heatmap analytics, and usability testing to improve conversion and usability. Mentored 2 junior designers and introduced AI-assisted wireframing tools to accelerate turnaround. Tested dashboard screen designs and iterated to improve ease of operation and overall user-friendliness.

Designed responsive websites and dashboards across 8 projects, supporting the full cycle from idea and wireframes to final product with implementation support. Simplified complex data into clear interfaces using information architecture, user flows, and interaction design. Partnered with marketing teams to build one-page websites and landing pages with focused messaging and responsive behavior. Worked closely with developers during build using hands-on WordPress, HTML, and CSS to ensure feasible layouts and production-ready handoffs. Performed design QA by reviewing live implementations against specs to catch inconsistencies before client sign-off, while ensuring accessibility, strong visual hierarchy, and responsive behavior.