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Mayra Garay

Available to hire

I’m Mayra Garay, a marketing and communications professional with experience shaping student-focused campaigns, creating digital content, and strengthening brand presence across social platforms.

About

I’m Mayra Garay, a marketing and communications professional with experience shaping student-focused campaigns, creating digital content, and strengthening brand presence across social platforms. I’ve worked on initiatives that support student engagement and services, from event promotions and storytelling to building and editing web content.

I enjoy collaborating with teams to turn ideas into polished creative assets—whether that’s social media content, animated logos, or employer partnership campaigns for co-op opportunities. With skills in Canva, CapCut, CapCut, and Adobe Creative Cloud tools, I focus on measurable impact, clear messaging, and content strategies that resonate with diverse audiences.

  • 2 years' experience
  • Joined September 2026

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • GermanIntermediate

Industry experience

  • Education
  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services

More experts in Waterloo, Canada

Work experience· 4 roles

Communications Officer (Part-time) · University of Waterloo Student Association (WUSA)Aug 2025 – Apr 2026 · 9 mos

Engaged with students on campus to promote association services such as the on-campus food bank, housing support, and health and dental insurance plans, along with upcoming events and commercial services. Collaborated with a 7-person team to storyboard, film, and edit digital media content using Canva, CapCut, Instagram, and TikTok, aligning with WUSA’s brand direction and voice. Created and curated digital content for use on Instagram, LinkedIn, and YouTube to boost awareness of services and increase student engagement.

Communications Assistant (Part-time) · University of Waterloo Student Association (WUSA)Sep 2024 – Dec 2024 · 4 mos

Created and animated a logo featuring WUSA’s branded elements, now used in official brand assets and reaching 21k+ students on @yourwusa. Wrote and edited articles for WUSA’s website, shared with an audience of 36k+ undergraduate students, covering topics such as campus bus services and women’s hygiene resource materials. Coordinated with different departments to collect information and gather feedback for written communication pieces.

Communications Coordinator (Co-op) · University of Waterloo Student Association (WUSA)May 2024 – Aug 2024 · 4 mos

Led the development and execution of marketing campaigns, including the start of term events and promotion for the Dillon Francis x UWATERLOO concert, as well as general event promotions targeting WUSA’s 36k+ undergraduate student audience. Developed a creative “Drake and Josh”-inspired introduction video using Adobe Creative Cloud, and built a branded monthly update template for the WUSA Board of Directors, engaging 8k+ students through WUSA’s Instagram. Managed content scheduling and publishing across YouTube, Instagram, and LinkedIn using platform-specific features to optimize engagement.

Social Media Marketing Associate (Co-op) · University of Waterloo Student Association (WUSA)Jan 2024 – Aug 2025 · 1 yr 8 mos

Education

Bachelor of Arts in Sociology, Minor in Digital Arts Communication · University of Waterloo2020 – 2027
College Diploma (Animation) · Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM)2017 – 2020

Certifications and awards

Achievement: ITESM Soccer Team – Team Captain2020 – 2026
Achievement: German Studies Program – Semester Abroad (F+U Academy of Language)2020 – 2026
Achievement: British English Olympiad (Oxford International Education Group)2019 – 2026

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