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Led multi-brand marketing strategy across digital, social, paid media, and ecommerce for The Gold Avenue and Mirelle and Co. Managed Meta advertising (campaign strategy, creative testing, budget allocation, performance optimisation). Directed social media strategy and day-to-day brand presence, including content planning, campaign development, and hands-on creative production across photography, video, UGC, and advertising creatives. Managed ecommerce marketing on Shopify for Mirelle and Co, including product launches, merchandising, and conversion-focused improvements. Oversaw email marketing for acquisition and retention, supported influencer partnerships, and analysed performance to align with advertising, brand growth, and commercial opportunities.

Advanced through multiple positions into management and marketing leadership. Managed daily operations, budgeting, and cross-functional team coordination. Led marketing promotions, brand consistency, and community engagement. Supported product development from concept through to market, including coordination of design, production, marketing, and sales functions.

Played a central role in the development and launch of Mirelle and Co, supporting the brand from early concept and product development through to ecommerce launch and ongoing marketing strategy. Managed Meta advertising and social media brand presence, including campaign development, content planning, and day-to-day digital execution.