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I’m Roddy Peterson, an art director and graphic designer specializing in brand identity, logo design, and illustration, with a strong track record of translating the same design language from digital and painted work into public mural spaces. I approach every project like a system—built for craft, story, and long-term consistency—whether I’m designing visual identities, posters, packaging, apparel, or supporting photo/video shoots as art direction. I work across mural art, merchandise/Apparel design and tech packs, poster and packaging design, typography, and recurring social content for musicians and businesses. From independent studio projects to client retainers and art direction for productions, I’ve delivered complete brand identity and visual system solutions (including logo, packaging, and collateral) and created modular studio set builds and 3D Blender mockups/animations to bring designs to life.…I’m Roddy Peterson, an art director and graphic designer specializing in brand identity, logo design, and illustration, with a strong track record of translating the same design language from digital and painted work into public mural spaces. I approach every project like a system—built for craft, story, and long-term consistency—whether I’m designing visual identities, posters, packaging, apparel, or supporting photo/video shoots as art direction. I work across mural art, merchandise/Apparel design and tech packs, poster and packaging design, typography, and recurring social content for musicians and businesses. From independent studio projects to client retainers and art direction for productions, I’ve delivered complete brand identity and visual system solutions (including logo, packaging, and collateral) and created modular studio set builds and 3D Blender mockups/animations to bring designs to life.

Rodney Peterson

Graphic Designer, Art Director, Illustrator, +3

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I’m Roddy Peterson, an art director and graphic designer specializing in brand identity, logo design, and illustration, with a strong track record of translating the same design language from digital and painted work into public mural spaces. I approach every project like a system—built for craft, story, and long-term consistency—whether I’m designing visual identities, posters, packaging, apparel, or supporting photo/video shoots as art direction. I work across mural art, merchandise/Apparel design and tech packs, poster and packaging design, typography, and recurring social content for musicians and businesses. From independent studio projects to client retainers and art direction for productions, I’ve delivered complete brand identity and visual system solutions (including logo, packaging, and collateral) and created modular studio set builds and 3D Blender mockups/animations to bring designs to life.…I’m Roddy Peterson, an art director and graphic designer specializing in brand identity, logo design, and illustration, with a strong track record of translating the same design language from digital and painted work into public mural spaces. I approach every project like a system—built for craft, story, and long-term consistency—whether I’m designing visual identities, posters, packaging, apparel, or supporting photo/video shoots as art direction. I work across mural art, merchandise/Apparel design and tech packs, poster and packaging design, typography, and recurring social content for musicians and businesses. From independent studio projects to client retainers and art direction for productions, I’ve delivered complete brand identity and visual system solutions (including logo, packaging, and collateral) and created modular studio set builds and 3D Blender mockups/animations to bring designs to life.

Available to hire

I’m Roddy Peterson, an art director and graphic designer specializing in brand identity, logo design, and illustration, with a strong track record of translating the same design language from digital and painted work into public mural spaces. I approach every project like a system—built for craft, story, and long-term consistency—whether I’m designing visual identities, posters, packaging, apparel, or supporting photo/video shoots as art direction.

I work across mural art, merchandise/Apparel design and tech packs, poster and packaging design, typography, and recurring social content for musicians and businesses. From independent studio projects to client retainers and art direction for productions, I’ve delivered complete brand identity and visual system solutions (including logo, packaging, and collateral) and created modular studio set builds and 3D Blender mockups/animations to bring designs to life.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Carpentry & Design Experience at S tien e Design

May 1, 2023 - November 1, 2023

Additional experience in design/craft context (details not specified).

Founding Art Director / Graphic Designer at RP3 Creative

January 1, 2023 - Present

Independent studio spanning mural work, apparel and merch design, ceramics, and brand identity for Nashville-area businesses, musicians, and comedians. Leads brand identity and visual system work (logos, packaging, collateral), creates illustrated posters and merchandise, and designs recurring social graphics. Documents mural/public art projects via outreach and an Instagram channel. Also builds and produces modular, themed studio sets for in-house productions; creates Blender 3D mockups/animations for clients (e.g., food & beverage and hockey gear clients).

Freelancer / Independent Studio (Merch + Brand Design Retainer Work)

January 1, 2023 - Present

Authored and pitched full brand identity and product design proposals for an outdoor sports equipment brand; managed ongoing apparel and poster design retainers for touring musicians and comedians; produced seasonal merchandise drops and related promotional visuals.

Art Director / Graphic Designer at RP3 Creative

January 1, 2023 - Present

Independent studio work spanning mural/public art, brand identity and visual systems (logo, packaging, collateral), illustration and poster design, and merchandise/apparel design (including tech packs). Builds and documents studio and mural projects, creates recurring social media graphics for client accounts, and produces 3D mockups/animations in Blender for product and brand presentations.

Architectural Intern at Excelsior

June 1, 2022 - October 1, 2022

Architectural internship experience (details not specified).

Creative / Production Support at Winning Productions

June 1, 2022 - October 1, 2022

Supported production work across a multi-role environment (design/build and production assistance implied by surrounding studio and set-building experience).

General Laborer / Supervisor at Landshute Group

June 1, 2021 - October 1, 2021

General labor and supervisory experience (details not specified).

Carpenter / Labor at Dickey Jo’s

June 1, 2021 - May 1, 2023

Worked in a role involving carpentry and general labor support.

Set Builder / Design & Direction (Modular Sets for Studio Productions)

January 1, 2021 - January 1, 2023

Designed and hand-built modular, themed sets for the studio’s in-house cyc-wall productions space, used across music video, photo, and brand shoots. Produced 3D product mockups and animations in Blender for food & beverage brands and also for hockey equipment clients.

Carpenter at Dickey Jo’s

June 1, 2020 - December 1, 2020

Carpentry role (details not specified).

Graphic Designer / Illustration / Packaging & Visual Systems

January 1, 2020 - January 1, 2023

Delivered brand identity and visual system design for small businesses and musicians, including logo, packaging, and collateral. Produced illustrated posters, designed merchandise and packaging, and created recurring social media graphics across multiple client accounts.

Architectural Intern / Carpenter / General Labor Supervisor at Landschute Group

June 1, 2019 - October 1, 2020

Provided support across construction-related tasks and carpentry work under supervision; contributed to hands-on fabrication and site labor needs.

Freelancer (Independent Designer)

January 1, 2019 - January 1, 2023

Freelance brand identity and product design proposals; negotiated ongoing apparel and poster design retainers for touring musicians and comedians; produced seasonal merch drops; delivered led brand identity & visual systems design (logo, packaging, collateral) for small businesses and musicians.