Shehani Fernando

Lead design and product development across two seasonal collections per year for premium activewear brands, managing the full process from concept to commercialization. Manage and mentor a 5-person design team (Senior Designer, 2 Designers, Assistant Designer, Design Intern), overseeing workflow, output quality, and individual development. Drive fabric innovation and advanced knitwear development across circular, warp, and flat platforms by partnering directly with MAS knitting facilities. Translate market trends into commercially viable, on-brand collections; oversee fit sessions and establish quality benchmarks to support reliable in-time delivery.

Led design and development from concept through production for global performance and lifestyle brands including Arc'teryx, Vuori, Patagonia, Lacoste, and LSKD. Headed the design aspect of Sports Bra Centers of Excellence, setting category-wide design standards and driving innovation in performance intimates. Partnered with pattern makers and sample rooms to translate brand vision into technical direction through CAD to final production, supported by consumer and market research to inform design decisions and fit sessions.

Contributed to design and concept development for Victoria’s Secret bra line and supported PVH’s intimate-wear innovation pipeline. Developed seasonal, trend-aligned design concepts under senior direction, including layout creation and presentations. Participated in fit sessions with lead designers to ensure fit accuracy and design intent.