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I’m Susan Kelly, a search marketing specialist based in Brisbane with 25+ years of experience across Google Ads, SEO and broader digital strategy. I work directly with businesses to improve how they show up in Google - both through paid and organic search and, more importantly, to help ensure that the traffic they attract turns into worthwhile commercial outcomes. My approach blends technical analysis with an understanding of search behaviour and real business goals, so I focus beyond rankings and clicks to whether you’re reaching the right customers. I’ve supported 100+ businesses across 75+ industries (from start-ups and owner-managed companies to established B2B, healthcare, e-commerce and technical/industrial organisations) and I also bring a long technical background in engineering, software development and business systems to every project.…I’m Susan Kelly, a search marketing specialist based in Brisbane with 25+ years of experience across Google Ads, SEO and broader digital strategy. I work directly with businesses to improve how they show up in Google - both through paid and organic search and, more importantly, to help ensure that the traffic they attract turns into worthwhile commercial outcomes. My approach blends technical analysis with an understanding of search behaviour and real business goals, so I focus beyond rankings and clicks to whether you’re reaching the right customers. I’ve supported 100+ businesses across 75+ industries (from start-ups and owner-managed companies to established B2B, healthcare, e-commerce and technical/industrial organisations) and I also bring a long technical background in engineering, software development and business systems to every project.

Susan Kelly

SEO Expert, PPC Manager, Digital Marketer, +2

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I’m Susan Kelly, a search marketing specialist based in Brisbane with 25+ years of experience across Google Ads, SEO and broader digital strategy. I work directly with businesses to improve how they show up in Google - both through paid and organic search and, more importantly, to help ensure that the traffic they attract turns into worthwhile commercial outcomes. My approach blends technical analysis with an understanding of search behaviour and real business goals, so I focus beyond rankings and clicks to whether you’re reaching the right customers. I’ve supported 100+ businesses across 75+ industries (from start-ups and owner-managed companies to established B2B, healthcare, e-commerce and technical/industrial organisations) and I also bring a long technical background in engineering, software development and business systems to every project.…I’m Susan Kelly, a search marketing specialist based in Brisbane with 25+ years of experience across Google Ads, SEO and broader digital strategy. I work directly with businesses to improve how they show up in Google - both through paid and organic search and, more importantly, to help ensure that the traffic they attract turns into worthwhile commercial outcomes. My approach blends technical analysis with an understanding of search behaviour and real business goals, so I focus beyond rankings and clicks to whether you’re reaching the right customers. I’ve supported 100+ businesses across 75+ industries (from start-ups and owner-managed companies to established B2B, healthcare, e-commerce and technical/industrial organisations) and I also bring a long technical background in engineering, software development and business systems to every project.

Available to hire

I’m Susan Kelly, a search marketing specialist based in Brisbane with 25+ years of experience across Google Ads, SEO and broader digital strategy. I work directly with businesses to improve how they show up in Google - both through paid and organic search and, more importantly, to help ensure that the traffic they attract turns into worthwhile commercial outcomes.

My approach blends technical analysis with an understanding of search behaviour and real business goals, so I focus beyond rankings and clicks to whether you’re reaching the right customers. I’ve supported 100+ businesses across 75+ industries (from start-ups and owner-managed companies to established B2B, healthcare, e-commerce and technical/industrial organisations) and I also bring a long technical background in engineering, software development and business systems to every project.

Skills

GA4

Google Ads

SEO

Experience Level

GA4

Expert

Google Ads

Expert

SEO

Expert

Language

English

Fluent

Work Experience

Director | Search Marketing & Digital Strategy at Dollar Monitor Pty Ltd

January 1, 2010 - Present

Lead search marketing and digital strategy work for Australian and international clients, covering Google Ads, SEO, analytics, search strategy, and website content/landing page conversion. Provide audits, troubleshooting, ongoing optimisation, and independent second-opinion reviews. Conduct search behaviour, keyword, market and competitor research, and develop website structure, content and landing-page strategy linked to measurable outcomes. Built consultancy experience across multiple sectors, including supporting clients to compete with major national brands and building search presences from the ground up.

Technical Director at Affiliate Central Limited

January 1, 2007 - January 1, 2015

Led development and implementation of affiliate marketing systems, software and training. Delivered a 50,000+ user affiliate portal, automated website-generation software used to create 38,000 websites, Google AdWords tools, and API-based company registration software.

Business & Technical Consultant at Abrams & Krochak Canadian Immigration Attorneys

January 1, 2001 - January 1, 2006

Applied digital marketing, search, and business systems to support rapid international growth. Digital marketing activity contributed to sales growth of more than 500%. Implemented business systems that improved workflow capacity without increasing staffing, management, or office space, while increasing net profits by 350%.

Search Marketing, Online Business & Software Consultant | Developer | Entrepreneur

January 1, 1998 - January 1, 2010

Provided consulting and development work across search and online business systems. In early Google-era paid search work, supported AdWords development and ongoing SEO/search marketing. Developed software to automate website submission across multiple search engines prior to Google dominance and built/operated early search and directory services for business professionals, including associated email marketing. Also worked on technology for monitoring advertising expenditure and online business performance as search advertising evolved.

Director | Engineering & Software Development at Consultek International

January 1, 1988 - January 1, 2001

Designed, programmed and developed microprocessor-based systems for industrial and commercial applications. Worked on projects for organisations including Robert Bosch, South African Airways, Southern Sun Hotels, South African Railway Services, and the South African mining industry. Also co-founded and operated businesses in transport and recycling and horticulture, and contributed to early internet search initiatives during the period.

Management Consultant at Arthur Andersen & Associates (Accenture)

January 1, 1987 - January 1, 1988

Provided business systems, productivity and process improvement consulting. Led productivity and quality improvement programme work for Colgate-Palmolive and supported mainframe systems maintenance and improvement for the South African Government Printing Works.

Industrial / Production Engineer at GEC Switchgear

January 1, 1986 - January 1, 1987

Implemented Japanese Just-in-Time manufacturing techniques as part of an innovative productivity-improvement project in a production facility. The project gained national recognition.