ALBARUIZ MOLINA

Managed and optimized social media and growth strategies across multiple B2B clients, scaling brand awareness and lead acquisition for 10+ accounts. Owned campaign performance through analytics, hypothesis testing, audience engagement tactics, and content automation workflows. Supported end-to-end paid acquisition and content execution, ensuring alignment between design, content, and sales teams while coordinating multi-channel creative deliverables.

Implemented multi-channel paid media and social content strategies, leveraging audience segmentation and targeting to improve efficiency and CPL/lead costs. Authored and refined messaging and visual storytelling to drive engagement and build brand trust, while coordinating with stakeholders and creative partners to deliver unified campaigns across channels.

Directed social media and growth strategy for multiple B2B clients, managing brand storytelling, copywriting, and visual content frameworks. Planned and optimized paid acquisition campaigns across Meta and LinkedIn using structured testing to improve CTR and lower conversion costs. Built automated content cadences using scheduling and workflow tools, and produced high-converting visual decks and promotional assets to support acquisition funnel performance.