aashra yb hargav2 4

Created a fictional brand identity for a chess brand concept. Developed five logo territories, tested each against nine written criteria (including favicon-scale legibility through a 3mm embossed check), and selected the only mark that passed all requirements. Built a restrained system around a guiding idea where every detail is visible while one element is held as the focal point. Defined fixed color roles and ratios and established a two-typeface typography system with usage rules in 25-sheet guideline documents and a 40-page case study including rejected options and why they were rejected. Applied the identity across packaging, screens, a campaign, a 1:44 film, and an onic/sonic signature, producing consistent visual hierarchy and repeatable rules.