I’m Steeve Elgui, a London-based French creative director and product/UX/UI designer with 12+ years of experience shaping distinctive brand identities and digital products for global lifestyle, beauty, fashion, and technology brands. I combine strategic thinking with refined visual craft to build scalable systems—especially in Figma—while leading cross-disciplinary teams across design, development, motion, illustration, and AI. I’m also founder-led and people-focused: I recruit, manage, and align international creative teams through a trusted global network, turning campaign concepts into production-ready experiences. Recently, I’ve been extending design systems and building high-luxury UI experiences, using AI-assisted workflows—from research and concepting to visual exploration and documentation—to accelerate delivery without compromising quality.…

STEEVE ELGUI

I’m Steeve Elgui, a London-based French creative director and product/UX/UI designer with 12+ years of experience shaping distinctive brand identities and digital products for global lifestyle, beauty, fashion, and technology brands. I combine strategic thinking with refined visual craft to build scalable systems—especially in Figma—while leading cross-disciplinary teams across design, development, motion, illustration, and AI. I’m also founder-led and people-focused: I recruit, manage, and align international creative teams through a trusted global network, turning campaign concepts into production-ready experiences. Recently, I’ve been extending design systems and building high-luxury UI experiences, using AI-assisted workflows—from research and concepting to visual exploration and documentation—to accelerate delivery without compromising quality.…

Available to hire

I’m Steeve Elgui, a London-based French creative director and product/UX/UI designer with 12+ years of experience shaping distinctive brand identities and digital products for global lifestyle, beauty, fashion, and technology brands. I combine strategic thinking with refined visual craft to build scalable systems—especially in Figma—while leading cross-disciplinary teams across design, development, motion, illustration, and AI.

I’m also founder-led and people-focused: I recruit, manage, and align international creative teams through a trusted global network, turning campaign concepts into production-ready experiences. Recently, I’ve been extending design systems and building high-luxury UI experiences, using AI-assisted workflows—from research and concepting to visual exploration and documentation—to accelerate delivery without compromising quality.

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Language

French
Fluent
English
Fluent

Work Experience

Product & Design Systems Designer at Depop
July 1, 2026 - August 1, 2026
Extended internal brand guidelines and built/maintained a Figma design system. Used Claude and MCP-assisted workflows to accelerate components, documentation, and library maintenance.
User Interface Designer at Clé de Peau Beauté
November 1, 2025 - Present
Designed a responsive Experience page with scalable Figma components and a high-luxury visual language. Built an AI-assisted workflow spanning research, concepting, visual exploration, and production.
Freelance Senior CRM and UX/UI Designer at Ogilvy Social.Lab Belgium / Nespresso
February 1, 2024 - April 1, 2025
Created web UX/UI, social and CRM assets for B2B and B2C campaigns across Europe and the US, partnering with creative, copy, retouching, and production teams.
Senior Product Designer at CLOSER / Louis Vuitton
November 1, 2022 - January 1, 2023
Designed key screens, systems and prototypes for the Louis Vuitton x Yayoi Kusama mobile app—balancing intuitive UX with luxury storytelling and interactive concepts.
Senior CRM and UX/UI Designer at Jimmy Choo
January 1, 2022 - January 1, 2022
Redesigned the responsive “In My Choos” editorial experience.
Senior UX/UI Designer for Apple at Hogarth / Apple
January 1, 2021 - January 1, 2021
Designed and localized launch UX/UI and digital assets for iPhone.
Senior Digital & Branding Designer at Amazon
January 1, 2021 - January 1, 2022
Led branding and 360-degree launch creative for Amazon Salon.
Freelance Senior Product Designer at L'Oréal (Beauty e-commerce brands)
January 1, 2020 - January 1, 2020
Redesigned checkout journeys for four beauty e-commerce brands.
Senior Digital Designer at Sweaty Betty
January 1, 2020 - January 1, 2020
Produced campaign creative across email, social and web.
Founder & Creative Director at Wecomeet
April 1, 2019 - Present
Lead branding, UX/UI, and campaign projects; recruit and manage international teams of developers, designers, AI specialists, illustrators, and motion designers through a global creative network.
Freelance Product Designer at Coty
January 1, 2018 - January 1, 2018
Prototyped a virtual makeup assistant and multi-device UX.
Freelance Senior Marketing Designer at UGG
January 1, 2018 - January 1, 2018
Created integrated retail, web and social seasonal campaigns.
Freelance Senior Digital Designer at John Lewis & Partners
January 1, 2018 - January 1, 2020
Delivered BAU web design and responsive campaign pages.
Senior CRM Designer at MATCHESFASHION
January 1, 2017 - January 1, 2018
Led a team of three designers across global, mobile-first campaigns.
Mid-Weight Designer at Omorovicza Cosmetics
January 1, 2015 - January 1, 2017
Owned digital, print, packaging, retail, and art-direction outputs.

Education

Post-Master, Graphic Design at Institut Français de la Mode
January 1, 2014 - January 1, 2014
MA, Graphic Design at University of the Arts London
January 1, 2013 - January 1, 2013
BA, Graphic Design & Painting at ENSA Villa Arson
January 1, 2012 - January 1, 2012

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Software & Internet, Education, Professional Services, Travel & Hospitality, Telecommunications