Denis Muganza
I’m Denis Muganza, a creative and data-driven social media manager with 6+ years of experience building audience growth through short-form video, brand storytelling, and strategic content planning.
About
I’m Denis Muganza, a creative and data-driven social media manager with 6+ years of experience building audience growth through short-form video, brand storytelling, and strategic content planning. I’ve led Instagram and TikTok publishing, created Reels and TikTok-focused campaigns, and used analytics to continuously improve hooks, timing, and performance.
I enjoy working across lifestyle, entertainment, nonprofit, and education—whether that means planning editorial calendars, capturing on-location BTS footage, or producing high-volume content with fast turnaround. From my self-employed work as a Creative Director and videographer to roles at organizations like The KIND Foundation and Awesome Tapes From Africa, I combine strong visual direction, community engagement, and efficient workflows (including AI-assisted editing) to help brands grow and convert attention into meaningful sign-ups.
- 16 years' experience
- Joined September 2026
Industry experience
- Media & Entertainment
- Non-Profit Organization
- Education
- Professional Services
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Work experience· 6 roles
Created short-form video content for social platforms promoting inclusive educational campaigns. Increased engagement by 25% through optimized posting strategy and storytelling approach. Managed a weekly content calendar focused on Reels-style educational and awareness content, and monitored performance metrics to refine hooks, timing, and messaging.
Develop video-first social media strategies for clients across lifestyle, nonprofit, and small business. Produce high-volume short-form content including Reels, TikToks, BTS, and promotional videos. Capture real-time on-location footage at events and community activations, manage content calendars aligned with trends and campaigns, and implement AI-assisted editing and caption workflows to reduce production time. Execute rapid-turnaround content for timely opportunities and collaborate with creative teams for consistent brand storytelling and platform compliance.
Produced video, carousel, and campaign content for educator and parent-focused platforms. Grew platform sign-ups by 159% through integrated social media and email campaigns. Managed GA4 and Sprout Social analytics reporting to guide content strategy, collaborating with creative teams to align messaging with trending digital formats. Promoted from Social Media Coordinator to Digital Growth & Communication Associate due to performance and impact.
Education
Certifications and awards
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