Duaa BatooL

Built and managed promotional content planners for academic events (session commencements, workshops, and organisational activities), ensuring timelines and deliverables stayed on track. Coordinated with teams and departments to align messaging, content, and deadlines across the network while prioritising effectively under high daily volumes of concurrent tasks. Planned promotional content and engagement strategies to support marketing and lead generation, increasing reach and inquiries. Managed social media accounts across platforms and created reels, posts, stories, and updates with consistent brand tone. Provided full social media coverage and coordinated event communications, workshops, and sessions.

Monitored and evaluated employee attendance and daily work performance to ensure accuracy and compliance. Supported payroll by verifying attendance records and aligning working days to salary calculations. Maintained and updated HR records to enable transparent, timely payroll disbursement. Coordinated with project teams for the Rumaila Project to track workforce attendance and resolve discrepancies.

Designed posts, logos, and digital visuals to build a cohesive brand identity across social media platforms. Managed and optimised social media advertising campaigns using targeted ads and trend-based content to increase reach and engagement. Planned content calendars featuring products, events, and artist stories to improve online visibility and recognition. Coordinated with partner brands and local artisans to keep promotions on schedule and strengthen partnerships aligned with creative entrepreneurship goals.