Michael James

Owned end-to-end discovery, scoping and delivery planning across the Commerce and Customer Journey Platforms portfolio, directing day-to-day delivery across one to five concurrent engineering teams across Poland, India and the UK. Worked with partners and specialists to define and deliver integration and migration approaches (including a SAP to Salesforce Sales Cloud migration tied to a global product launch). Owned strategy and delivery for European Accessibility Act (EAA) compliance across multiple product teams, coordinating legal, external accessibility specialists, engineers, designers and business stakeholders. Communicated delivery risks to senior stakeholders with clear cost, support needs and recovery plans. Delivered product outcomes such as EU-wide dealer configuration tools and agent-assisted purchase experiences, improving journey completion and reducing finance journey errors.

Led global redesign and migration of Ford Europe’s responsive websites from FatWire (legacy CMS) to Adobe Experience Manager (AEM) across multiple European markets. Directed discovery and delivery planning for the migration, reviewing global scope with stakeholders and presenting initiatives to delivery agencies before defining the roadmap and launch plan. Resolved conflicting stakeholder requirements across legal, design, business and markets into a single approach. Owned requirements, scope and roadmap for Ford Money (fordmoney.co.uk) across savings, ISA and product signup journeys. Owned WCAG compliance delivery across multiple teams to meet regulatory deadlines.