Marzo UK
I’m a Marketing Manager with 7+ years of experience building end-to-end marketing functions across strategy, growth, digital performance, and e-commerce, with a strong focus on the GCC market.
About
I’m a Marketing Manager with 7+ years of experience building end-to-end marketing functions across strategy, growth, digital performance, and e-commerce, with a strong focus on the GCC market. I’ve led integrated campaigns, developed KPIs and reporting frameworks, and managed multi-channel execution across Google, Meta, TikTok, Snapchat, SEO, content, and influencer marketing—always tying marketing investment to measurable revenue growth.
I’m known for scaling teams and processes: from building a marketing and e-commerce channel from scratch, to leading marketing across 30+ client accounts and a ~SAR 40M advertising portfolio. I enjoy working closely with stakeholders and commercial teams to improve acquisition efficiency, optimize funnels through testing and analytics, and deliver practical, data-driven growth plans that turn brand positioning into customer acquisition and repeatable results.
- 7 years' experience
- Joined September 2026
Industry experience
- Retail
- Wholesale & Distribution
- Professional Services
- Consumer Goods
- Media & Entertainment
- Software & Internet
- Education
- Financial Services
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Work experience· 5 roles
Led marketing strategy across 30+ client accounts with a multidisciplinary team (~20 professionals) covering performance, content, creative, video, SEO, and account management. Oversaw an aggregate advertising portfolio of about SAR 40M, managing budget allocation, channel strategy, campaign optimization, and ROI. Built end-to-end marketing strategies spanning market research, positioning, GTM, customer acquisition, content, digital channels, influencer marketing, and performance measurement. Integrated marketing execution across Google, Meta, TikTok, Snapchat, SEO, social media, content, and influencer partnerships aligned to client revenue and growth objectives. Defined KPIs and reporting frameworks, led recruitment/onboarding, and established team performance standards.
Led GCC market expansion and B2B growth strategy, targeting distributors and commercial partners across Saudi Arabia and multiple regional markets. Helped scale GCC sales from about SAR 50K/month to SAR 2M within the first quarter while growing online sales from about SAR 5K/month to SAR 500K+. Developed multi-market B2B distributor acquisition, digital marketing, and market-entry strategies supporting regional commercial growth. Coordinated with UK headquarters on regional strategy and contributed market insights to broader global planning. Worked across marketing, sales, distribution, logistics, and regional teams to support market penetration and commercial expansion.
Led marketing and growth strategy for two e-commerce businesses, contributing to combined online sales of approximately SAR 27M within six months, including about SAR 20M from Al Hawaj. Developed customer acquisition strategies across paid media, influencer marketing, and e-commerce, aligning marketing investment with revenue objectives. Used campaign, conversion, and revenue data to optimize budgets, acquisition performance, and scaling decisions. Partnered directly with business ownership and sales teams on growth priorities, commercial opportunities, and customer acquisition initiatives.
Education· 6
Certifications and awards· 6
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