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I’m a Marketing Manager with 7+ years of experience building end-to-end marketing functions across strategy, growth, digital performance, and e-commerce, with a strong focus on the GCC market. I’ve led integrated campaigns, developed KPIs and reporting frameworks, and managed multi-channel execution across Google, Meta, TikTok, Snapchat, SEO, content, and influencer marketing—always tying marketing investment to measurable revenue growth. I’m known for scaling teams and processes: from building a marketing and e-commerce channel from scratch, to leading marketing across 30+ client accounts and a ~SAR 40M advertising portfolio. I enjoy working closely with stakeholders and commercial teams to improve acquisition efficiency, optimize funnels through testing and analytics, and deliver practical, data-driven growth plans that turn brand positioning into customer acquisition and repeatable results.…I’m a Marketing Manager with 7+ years of experience building end-to-end marketing functions across strategy, growth, digital performance, and e-commerce, with a strong focus on the GCC market. I’ve led integrated campaigns, developed KPIs and reporting frameworks, and managed multi-channel execution across Google, Meta, TikTok, Snapchat, SEO, content, and influencer marketing—always tying marketing investment to measurable revenue growth. I’m known for scaling teams and processes: from building a marketing and e-commerce channel from scratch, to leading marketing across 30+ client accounts and a ~SAR 40M advertising portfolio. I enjoy working closely with stakeholders and commercial teams to improve acquisition efficiency, optimize funnels through testing and analytics, and deliver practical, data-driven growth plans that turn brand positioning into customer acquisition and repeatable results.

Marzo UK

Digital Marketer, Brand Strategist, Marketing Strategist, +3

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I’m a Marketing Manager with 7+ years of experience building end-to-end marketing functions across strategy, growth, digital performance, and e-commerce, with a strong focus on the GCC market. I’ve led integrated campaigns, developed KPIs and reporting frameworks, and managed multi-channel execution across Google, Meta, TikTok, Snapchat, SEO, content, and influencer marketing—always tying marketing investment to measurable revenue growth. I’m known for scaling teams and processes: from building a marketing and e-commerce channel from scratch, to leading marketing across 30+ client accounts and a ~SAR 40M advertising portfolio. I enjoy working closely with stakeholders and commercial teams to improve acquisition efficiency, optimize funnels through testing and analytics, and deliver practical, data-driven growth plans that turn brand positioning into customer acquisition and repeatable results.…I’m a Marketing Manager with 7+ years of experience building end-to-end marketing functions across strategy, growth, digital performance, and e-commerce, with a strong focus on the GCC market. I’ve led integrated campaigns, developed KPIs and reporting frameworks, and managed multi-channel execution across Google, Meta, TikTok, Snapchat, SEO, content, and influencer marketing—always tying marketing investment to measurable revenue growth. I’m known for scaling teams and processes: from building a marketing and e-commerce channel from scratch, to leading marketing across 30+ client accounts and a ~SAR 40M advertising portfolio. I enjoy working closely with stakeholders and commercial teams to improve acquisition efficiency, optimize funnels through testing and analytics, and deliver practical, data-driven growth plans that turn brand positioning into customer acquisition and repeatable results.

Available to hire

I’m a Marketing Manager with 7+ years of experience building end-to-end marketing functions across strategy, growth, digital performance, and e-commerce, with a strong focus on the GCC market. I’ve led integrated campaigns, developed KPIs and reporting frameworks, and managed multi-channel execution across Google, Meta, TikTok, Snapchat, SEO, content, and influencer marketing—always tying marketing investment to measurable revenue growth.

I’m known for scaling teams and processes: from building a marketing and e-commerce channel from scratch, to leading marketing across 30+ client accounts and a ~SAR 40M advertising portfolio. I enjoy working closely with stakeholders and commercial teams to improve acquisition efficiency, optimize funnels through testing and analytics, and deliver practical, data-driven growth plans that turn brand positioning into customer acquisition and repeatable results.

Skills

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Intermediate

Language

Work Experience

Marketing Director at 94 Agency

April 1, 2026 - Present

Led marketing strategy across 30+ client accounts with a multidisciplinary team (~20 professionals) covering performance, content, creative, video, SEO, and account management. Oversaw an aggregate advertising portfolio of about SAR 40M, managing budget allocation, channel strategy, campaign optimization, and ROI. Built end-to-end marketing strategies spanning market research, positioning, GTM, customer acquisition, content, digital channels, influencer marketing, and performance measurement. Integrated marketing execution across Google, Meta, TikTok, Snapchat, SEO, social media, content, and influencer partnerships aligned to client revenue and growth objectives. Defined KPIs and reporting frameworks, led recruitment/onboarding, and established team performance standards.

Project Manager at Steel Seal – Al Asfar International

March 1, 2025 - March 31, 2026

Led GCC market expansion and B2B growth strategy, targeting distributors and commercial partners across Saudi Arabia and multiple regional markets. Helped scale GCC sales from about SAR 50K/month to SAR 2M within the first quarter while growing online sales from about SAR 5K/month to SAR 500K+. Developed multi-market B2B distributor acquisition, digital marketing, and market-entry strategies supporting regional commercial growth. Coordinated with UK headquarters on regional strategy and contributed market insights to broader global planning. Worked across marketing, sales, distribution, logistics, and regional teams to support market penetration and commercial expansion.

Marketing & Growth Consultant at Al Hawaj & Baladna

January 1, 2025 - July 31, 2025

Led marketing and growth strategy for two e-commerce businesses, contributing to combined online sales of approximately SAR 27M within six months, including about SAR 20M from Al Hawaj. Developed customer acquisition strategies across paid media, influencer marketing, and e-commerce, aligning marketing investment with revenue objectives. Used campaign, conversion, and revenue data to optimize budgets, acquisition performance, and scaling decisions. Partnered directly with business ownership and sales teams on growth priorities, commercial opportunities, and customer acquisition initiatives.

Marketing Manager at Riyadh Al-Nahal Riyadh

January 1, 2023 - December 31, 2024

Built the marketing function and e-commerce channel from the ground up, including team structure, digital channels, workflows, and growth strategy. Built and led marketing teams across Saudi Arabia and Egypt, managing content, creative, digital marketing, and campaign execution. Scaled monthly sales to approximately SAR 250K with ROAS above 5 through customer acquisition improvements, creative testing, campaign optimization, and conversion enhancements. Developed multi-channel acquisition strategies across Google, Meta, TikTok, and Snapchat, supported by performance tracking and reporting.

Media Buyer at Triple Scope Marketing Agency

June 1, 2019 - November 30, 2022

Managed paid media and customer acquisition campaigns across 70+ brands spanning multiple industries and business models. Owned campaign strategy, media planning, budget allocation, audience targeting, creative testing, optimization, analytics, and reporting across multiple client accounts. Delivered notable e-commerce results, including up to 10x revenue growth and ROAS up to 5.8.