I’m Megan Johnson, a bilingual English and French content marketing professional with 5+ years of experience helping B2B SaaS and developer-focused companies turn complex technical ideas into clear, audience-centric stories. I’ve led end-to-end content strategies across blogs, video, podcasts, social series, and sales enablement—especially for voice AI and LLM infrastructure—so content drives engagement, product understanding, and measurable lead generation.
I combine strong editorial instincts with analytics to continuously improve performance. Using GA4 and Looker Studio (and supporting tools like Google Search Console), I translate content data into actionable insights for leadership while producing hands-on work—from SEO/GEO topic planning to scripting, production, and distribution. I also bring domain depth across AI-native environments, crypto compliance (AML/KYC), and fintech/climate investment communications, tailoring messaging for developer and business audiences.
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