Amy Hutchison

Co-founded a social media management and content creation agency working with businesses across Scotland, supporting clients in hospitality, beauty, trades and B2B. Manage 8 client accounts with social media management, content creation, video editing, paid advertising and analytics reporting. Plan and run on-location content shoots (researching video trends beforehand), then film and edit short-form video from concept to final cut. Write copy and captions to match each brand’s tone and reformat content for Reels, TikTok and feed posts. Track hook rate, reach and engagement to shape what gets posted next and present monthly strategies and results directly to business owners. Built onboarding processes including welcome packs, Notion content calendars and scheduling via Meta Business Suite.

Self-taught print design and launched an Etsy shop, achieving over 400 sales. The experience helped build skills and confidence in content creation, branding and social media—sparking a career direction in creative marketing and content.

Managed the company’s social media by photographing stock and creating posts to showcase products. Handled customer communication, took orders and created invoices, and supported day-to-day admin tasks alongside content creation for the business.