I’m Franco Cuervo, a marketing and communications professional with a creative, data-informed approach to brand positioning and campaign delivery. My background spans strategic marketing, communications, and creative development across institutional and B2C/e-commerce contexts, with a strong focus on translating cultural and consumer insights into clear messaging and impact. I combine hands-on campaign execution—media/channel management, integrated creatives, and audience engagement—with skills in bilingual communication (English and Spanish) and native proficiency in multiple language markets. I’ve also built experience through creative marketing roles and awards-recognized work, and I enjoy shaping ideas that connect storytelling, visuals, and measurable outcomes.…

Franco Cuervo

I’m Franco Cuervo, a marketing and communications professional with a creative, data-informed approach to brand positioning and campaign delivery. My background spans strategic marketing, communications, and creative development across institutional and B2C/e-commerce contexts, with a strong focus on translating cultural and consumer insights into clear messaging and impact. I combine hands-on campaign execution—media/channel management, integrated creatives, and audience engagement—with skills in bilingual communication (English and Spanish) and native proficiency in multiple language markets. I’ve also built experience through creative marketing roles and awards-recognized work, and I enjoy shaping ideas that connect storytelling, visuals, and measurable outcomes.…

Available to hire

I’m Franco Cuervo, a marketing and communications professional with a creative, data-informed approach to brand positioning and campaign delivery. My background spans strategic marketing, communications, and creative development across institutional and B2C/e-commerce contexts, with a strong focus on translating cultural and consumer insights into clear messaging and impact.

I combine hands-on campaign execution—media/channel management, integrated creatives, and audience engagement—with skills in bilingual communication (English and Spanish) and native proficiency in multiple language markets. I’ve also built experience through creative marketing roles and awards-recognized work, and I enjoy shaping ideas that connect storytelling, visuals, and measurable outcomes.

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Language

English
Fluent
Spanish; Castilian
Fluent
French
Beginner

Work Experience

UNICEF X JCD Decaux 2026 Bronze Winner
January 1, 2026 - January 1, 2026
Data-driven creative OOH campaign achievement using storytelling and visual impact to communicate effectively. Recognized for creative and strategic campaign execution.
Internship (Event Activation, Media Content Management, Audience Engagement)
January 1, 2025 - January 1, 2026
Supported event activation, managed media content, and helped drive audience engagement through creative and communications-led execution.
Marketing Creative / Brand Positioning, Campaign & Creative Concept Designer at LCB
January 1, 2025 - January 1, 2026
Developed brand positioning and creative concepts, including brand identity creation and campaign creative ideation. Contributed to marketing creative planning and execution by turning ideas into usable creative direction for campaign assets and communications.
Associate in Arts (A.A.) at Central Piedmont Community College
January 1, 2019 - January 1, 2021
Communications & Marketing at Helores (Degree: Bachelor's)
January 1, 2016 - January 1, 2020
Communications and marketing academic focus supporting brand communication, campaign thinking, and communications fundamentals. Built a foundation in messaging, positioning, and marketing execution through coursework and projects, reinforced by bilingual strengths (English/Spanish) and an ability to adapt insights across different audiences.

Education

Bachelor's degree at Universidad Loyola Sevilla
January 1, 2016 - January 1, 2020
at Charlotte High School
January 1, 2022 - January 1, 2026
Associate in Arts (A.A.) at Central Piedmont Community College
January 1, 2019 - January 1, 2021
at Portfolio Young Lions
January 1, 2026 - January 1, 2026

Qualifications

UNICEF X JCD Decaux 2026 Bronze Winner
January 1, 2026 - September 27, 2026

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services