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I’m Utkarsh Gour, an SEO Head focused on technical SEO, CRO, and AI search visibility (AEO/GEO). With 9+ years across IT, SaaS, and eCommerce, I help brands improve rankings, indexation, and conversion performance—often by combining clean technical fundamentals with on-page strategy and measurable CRO changes. I’ve led remote teams and multiple concurrent projects, delivering outcomes like moving 300+ keywords onto page one and increasing AI/answer-engine visibility across platforms such as ChatGPT, Perplexity, and Google AI Overviews. I also specialize in site migrations, faceted navigation cleanup, international SEO (hreflang), and building reporting systems that make growth opportunities easy to spot and execute.…I’m Utkarsh Gour, an SEO Head focused on technical SEO, CRO, and AI search visibility (AEO/GEO). With 9+ years across IT, SaaS, and eCommerce, I help brands improve rankings, indexation, and conversion performance—often by combining clean technical fundamentals with on-page strategy and measurable CRO changes. I’ve led remote teams and multiple concurrent projects, delivering outcomes like moving 300+ keywords onto page one and increasing AI/answer-engine visibility across platforms such as ChatGPT, Perplexity, and Google AI Overviews. I also specialize in site migrations, faceted navigation cleanup, international SEO (hreflang), and building reporting systems that make growth opportunities easy to spot and execute.

Utkarsh Gour

SEO Expert, AI Strategy Consultant, Conversion Rate Optimization Expert, +3

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I’m Utkarsh Gour, an SEO Head focused on technical SEO, CRO, and AI search visibility (AEO/GEO). With 9+ years across IT, SaaS, and eCommerce, I help brands improve rankings, indexation, and conversion performance—often by combining clean technical fundamentals with on-page strategy and measurable CRO changes. I’ve led remote teams and multiple concurrent projects, delivering outcomes like moving 300+ keywords onto page one and increasing AI/answer-engine visibility across platforms such as ChatGPT, Perplexity, and Google AI Overviews. I also specialize in site migrations, faceted navigation cleanup, international SEO (hreflang), and building reporting systems that make growth opportunities easy to spot and execute.…I’m Utkarsh Gour, an SEO Head focused on technical SEO, CRO, and AI search visibility (AEO/GEO). With 9+ years across IT, SaaS, and eCommerce, I help brands improve rankings, indexation, and conversion performance—often by combining clean technical fundamentals with on-page strategy and measurable CRO changes. I’ve led remote teams and multiple concurrent projects, delivering outcomes like moving 300+ keywords onto page one and increasing AI/answer-engine visibility across platforms such as ChatGPT, Perplexity, and Google AI Overviews. I also specialize in site migrations, faceted navigation cleanup, international SEO (hreflang), and building reporting systems that make growth opportunities easy to spot and execute.

Available to hire

I’m Utkarsh Gour, an SEO Head focused on technical SEO, CRO, and AI search visibility (AEO/GEO). With 9+ years across IT, SaaS, and eCommerce, I help brands improve rankings, indexation, and conversion performance—often by combining clean technical fundamentals with on-page strategy and measurable CRO changes.

I’ve led remote teams and multiple concurrent projects, delivering outcomes like moving 300+ keywords onto page one and increasing AI/answer-engine visibility across platforms such as ChatGPT, Perplexity, and Google AI Overviews. I also specialize in site migrations, faceted navigation cleanup, international SEO (hreflang), and building reporting systems that make growth opportunities easy to spot and execute.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Beginner

Beginner

Technical Illustration

Beginner

Language

English

Advanced

Hindi

Fluent

Work Experience

SEO Head at Upbott Consulting Pvt. Ltd.

January 1, 2025 - Present

Led multiple concurrent SEO projects across eCommerce and B2B, managing a cross-functional team (SEO/CRO/email/PPC and content writers). Drove technical and on-page improvements, supported migrations and indexation fixes, and built AEO/GEO measurement and optimization approaches using Semrush and Search Console data. Delivered results including improved purchase-event performance, page-one movements for 300+ keywords, and substantial growth in AI/answer-engine citations for key brands.

SEO Head at Propeller / BlackPiano

October 1, 2023 - December 1, 2024

Owned SEO strategy and delivery for multiple agency clients, authored weekly SEO content for the agency blog, and developed templates and guidelines that standardised team execution. Led SEO migrations (1–2 sites per month) and managed a small SEO team while collaborating closely with account managers to support client outcomes and reporting.

SEO Manager at iMocha

April 1, 2022 - August 1, 2023

Rehired by the CEO and led SEO initiatives to exceed quarterly goals. Improved website traffic by 40% through content scaling and technical SEO execution, identified bottom-of-funnel opportunities, migrated the website within a month via audit and staging, and supported PR pitching experiments with the brand team. Managed content agencies and delivered UX/UI recommendations across stakeholders.

SEO Analyst at Neil Patel Digital

September 1, 2021 - March 31, 2022

Managed strategy and execution for unicorn-stage clients, including Gupshup and LEAD School, with full ownership of client communication and reporting. Set international SEO direction for Gupshup, advocating authority consolidation over numerous country subdomains and implementing hreflang. Improved organic traffic by 15% month-over-month and cut page load time by 33% by addressing rendering and technical bottlenecks to enhance Core Web Vitals. Built multiple dashboards to standardize reporting and surface ranking opportunities, and led larger research and execution teams.

SEO Manager at Neil Patel Digital

September 1, 2021 - March 1, 2022

Managed multiple unicorn-stage clients end-to-end, including international SEO strategy and technical improvements that improved performance and Core Web Vitals. Implemented hreflang consolidation logic, built dashboards to standardise reporting, and led a larger team with a strong emphasis on research depth and actionable execution.

SEO Analyst at RankUno

August 1, 2019 - September 1, 2021

Handled SEO for enterprise and B2B brands, improving lead flow through on-page optimisation and content work. Supported metadata optimisation, topic strategy, and contributed to website migration efforts under senior guidance.

Digital Marketing Executive at iMocha

December 1, 2017 - August 1, 2019

Performed keyword research and ran on-page/off-page SEO and CRO-led page development. Supported growth of iMocha’s ATS integration offering through partner/affiliate launches and direct work with HR and hiring stakeholders.

Marketing & PR Manager at Vivo

February 1, 2017 - August 1, 2017

Led field marketing and PR-related activities supporting brand visibility and communications.

Field Marketing Representative at CarWale

January 1, 2016 - January 1, 2017

Executed field marketing activities to support brand acquisition and growth initiatives.