Jake Yapp

Managed paid social strategy and ran feedback processes to generate actionable insight. Led integrated, data-driven campaigns across email, paid social and owned channels to drive registrations and engagement for L&D programmes and events. Created supporter-centred copy and supporter-style journey content including pre-event communications, nurture emails and post-event follow-ups, using testimonials and learner insights to strengthen emotional connection and trust. Used analytics tools (Google Analytics, Dynamics CRM, Ads Manager) to monitor KPIs, identify trends and inform decisions, and managed budgets and supplier relationships to deliver strong ROI aligned to organisational values.

Led integrated, data-driven campaigns across email, paid social, and owned channels to drive registrations and engagement for L&D programmes and events. Managed paid social strategy across Meta and LinkedIn, using structured testing and optimisation to improve CTR, CPC, and conversion. Developed supporter-centred customer/attendee journeys (pre-event communications, nurtures, and post-event follow-up) and produced clear, story-led content using testimonials and learner insights. Tracked KPIs and trends using analytics tools (Google Analytics, Dynamics CRM, Ads Manager), managed budgets and supplier relationships, and collaborated with programme, events, and partnerships teams to deliver audience-focused communications.

Delivered paid and organic marketing campaigns for L&D programmes, improving reach and engagement across priority audiences. Designed and managed customer feedback journeys to generate insights that shaped future programme delivery. Supported inclusive, story-driven content creation across email and social channels.