I’m Frank Stratford, a business development and digital marketing manager based in Sydney, with decades of sales and trade/home services experience and deep, hands-on capability across SEO, paid media, and B2B lead generation. I’ve founded, grown, and sold multiple businesses, and I’m particularly effective at building pipeline—turning research into outreach, discovery calls, proposals, and closed-won deals. Today I run an end-to-end digital marketing agency (SEO, local SEO, Google Ads, Meta ads, websites, analytics, and AI-assisted outreach). I enjoy working independently with full accountability for outcomes, and I combine structured sales process with technical SEO and conversion-focused landing pages so clients can consistently generate qualified leads and revenue.…

Frank Stratford

I’m Frank Stratford, a business development and digital marketing manager based in Sydney, with decades of sales and trade/home services experience and deep, hands-on capability across SEO, paid media, and B2B lead generation. I’ve founded, grown, and sold multiple businesses, and I’m particularly effective at building pipeline—turning research into outreach, discovery calls, proposals, and closed-won deals. Today I run an end-to-end digital marketing agency (SEO, local SEO, Google Ads, Meta ads, websites, analytics, and AI-assisted outreach). I enjoy working independently with full accountability for outcomes, and I combine structured sales process with technical SEO and conversion-focused landing pages so clients can consistently generate qualified leads and revenue.…

Available to hire

I’m Frank Stratford, a business development and digital marketing manager based in Sydney, with decades of sales and trade/home services experience and deep, hands-on capability across SEO, paid media, and B2B lead generation. I’ve founded, grown, and sold multiple businesses, and I’m particularly effective at building pipeline—turning research into outreach, discovery calls, proposals, and closed-won deals.

Today I run an end-to-end digital marketing agency (SEO, local SEO, Google Ads, Meta ads, websites, analytics, and AI-assisted outreach). I enjoy working independently with full accountability for outcomes, and I combine structured sales process with technical SEO and conversion-focused landing pages so clients can consistently generate qualified leads and revenue.

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Language

English
Advanced

Work Experience

Founder & Director at Elevate Engine Digital Solutions
January 1, 2026 - Present
Run an end-to-end B2B digital marketing agency (SEO, websites, paid advertising and AI automation). Lead the full sales cycle: prospect research, outbound outreach, discovery calls, proposals, and closing. Build outbound infrastructure using Clay for enrichment and Gojiberry AI for segmented LinkedIn outreach across industries such as construction, transport, logistics, and property. Design productised SEO offers and guarantee-backed commercial proposals, manage fulfilment plans, and deliver Google Ads/Meta Ads campaigns with conversion-focused landing pages and lead funnels. Create and maintain client proof through documented Search Console and campaign performance data. Build agency websites and client sites, including technical SEO enhancements such as LocalBusiness schema and GA4 tracking, plus DNS and business email setup.
Owner & Operator at FM Garden Services
January 1, 2013 - Present
Built and retained 45 recurring client accounts with 95% retention and a 4.8/5 satisfaction rating. Owned the full client lifecycle including acquisition, onboarding, service delivery, upselling and renewal. Drove growth using Google Ads, Google Business Profile optimisation, and local SEO, using the business as a live test bed and case study for marketing improvements. Developed a SaaS product (GreenOps) for gardening businesses covering quoting, invoicing, scheduling, expenses, job analytics and CRM.
National Business Development Manager at Advanced Product Services
January 1, 2011 - January 1, 2013
Generated $180,000 in new B2B revenue using structured prospecting and consultative selling. Improved close rates by 50% through disciplined pipeline and opportunity management. Built and expanded relationships with national-level accounts.
National Training Manager at United Warranties
January 1, 2008 - January 1, 2011
Delivered 2,000+ commercial training sessions across a national retail network of 100+ locations. Managed stakeholder relationships from store floor to state and national management. Built sales capability programs that lifted revenue performance across the network.

Education

Diploma of Social Media Marketing at Australian Careers Business College
January 11, 2030 - September 28, 2026
ASIC Tier 2, General Insurance at TAFE
January 11, 2030 - September 28, 2026
Certificate I in Direct Sales at Box Hill Institute
January 11, 2030 - September 28, 2026
Diploma of Social Media Marketing at Australian Careers Business College
January 11, 2030 - September 28, 2026
ASIC Tier 2, General Insurance at TAFE
January 11, 2030 - September 28, 2026
Certificate I in Direct Sales at Box Hill Institute
January 11, 2030 - September 28, 2026

Qualifications

ASIC Tier 2, General Insurance
January 11, 2030 - September 28, 2026
Certificate I in Direct Sales
January 11, 2030 - September 28, 2026
Diploma of Social Media Marketing
January 11, 2030 - September 28, 2026
ASIC Tier 2, General Insurance
January 11, 2030 - September 28, 2026
Certificate I in Direct Sales
January 11, 2030 - September 28, 2026

Industry Experience

Real Estate & Construction, Transportation & Logistics, Professional Services, Other, Media & Entertainment, Retail