Senior Performance Marketing Manager at Sea Salt Marketing

Owned hands-on Paid Search and Paid Social execution across Google Ads and Meta for 40+ building/construction/property businesses, managing campaign structure, keywords/search terms, bidding, audiences, budgets, creative, landing pages and CRO to generate qualified enquiries and support sales pipelines. Analysed customer journeys, funnels, lead quality and conversion performance to identify digital experience and acquisition bottlenecks, translating behavioural and commercial data into practical recommendations across CRO, content and marketing investment. Led and coached a cross-functional delivery pod across media, creative and account delivery, setting activation priorities and maintaining delivery quality across the portfolio.

Senior Performance Marketing Manager at REBORN

Led integrated performance marketing, digital acquisition and creative experimentation across FM CG, consumer, healthcare and purpose-led brands in partnership with creative and senior client teams to connect customer insight, digital activation and performance data to measurable commercial growth. Owned campaign development and optimisation across TikTok, Meta and Google Ads (and supported wider channels including YouTube, Reddit, Snap and emerging platforms) covering setup, audience strategy, creative testing, messaging, budget optimisation and performance analysis. Supported retailer marketplace and retail media activity across Amazon, Woolworths and Coles using retailer performance insights to inform media investment. Acted as a strategic partner translating revenue objectives, customer behaviour and performance data into cross-channel activation strategies, investment recommendations and growth roadmaps.

Senior Paid Media Manager at YOGHURT DIGITAL

Owned eCommerce acquisition and commercial growth across consumer and retail brands, connecting media investment with customer behaviour, creative testing and conversion performance to drive profitable revenue and customer growth. Led performance discussions with clients and internal specialists, translating commercial objectives and campaign data into activation priorities, investment recommendations and cross-channel optimisation plans. Built structured A/B and multivariate experimentation frameworks across audiences, creative concepts, hooks, messaging, offers and conversion journeys, using performance and customer signals to find winners and scale success. Managed portfolio P&L, forecasting, budget allocation and monthly investment up to $300K+, delivering ROAS up to 2,000% and governing measurement across GA4/GTM, Marketing Mix Modelling, attribution and Triple Whale to improve CAC, MER, LTV:CAC, AOV, conversion rate, new-customer CAC and payback period.

Integrated Media Strategist & Digital Activation Manager at NEONLOGIC

Owned integrated media planning, investment strategy and optimisation across programmatic, paid search, paid social, YouTube, TV, audio, OOH and publishing for B2B SaaS, technology, enterprise and professional services clients. Partnered with clients, media owners and specialist partners across audience strategy, channel planning, budget allocation, measurement and performance. Owned portfolio P&L, forecasting, budget allocation and pacing, supplier costs and commercial performance, presenting recommendations and performance insights to senior stakeholders. Worked directly with media owners, publishers and partners to evaluate opportunities, negotiate solutions and build integrated recommendations aligned to client objectives. Synthesised media, audience and performance data into actionable recommendations and reallocated investment to refine cross-channel strategy.

Senior SEM Manager at QANTAS

Led large-scale, multi-market digital activation for customer acquisition and performance marketing across the Qantas Frequent Flyer ecosystem, connecting paid media, audience data, customer journeys and $1M+ monthly investment across APAC, Europe and the Americas. Managed $1M+ monthly Paid Search investment across Google Ads and SA360, owning campaign implementation, forecasting, budget allocation and pacing, bidding, keyword and audience strategy, and performance analysis against sales, revenue and acquisition objectives. Led full-funnel digital sales and conversion strategy across Frequent Flyer products and travel categories including hotels and accommodation, optimising digital journeys, conversion, revenue and acquisition efficiency using customer, commercial and performance data. Leveraged Adobe Audience Manager, BigQuery, SQL and attribution analysis to develop audience insights and translate first-party data and commercial signals into targeting, investment and optimisation de

Senior Paid Media Manager at MINDBOX

Led large-scale digital activation, performance and audience strategy for HCF in a highly regulated environment, managing complex performance media and senior stakeholder relationships. Led affiliate programs, strategic partnerships and commercial alliances to expand acquisition channels, improve tracking and partner performance, delivering measurable commercial growth. Managed $1M+ monthly digital advertising investment across Google Ads, Microsoft Advertising, SA360 and Meta for HCF, owning campaign implementation, paid search strategy, keyword and audience targeting, budget allocation, bidding and optimisation against commercial, conversion and member-growth targets. Analysed first-party customer and audience data across Adobe Analytics, Google Ads, Meta, Microsoft Ads and SA360, translating customer behaviour and performance signals into audience, journey, messaging and acquisition decisions across insurance products. Worked within HCF’s broader CRM and martech ecosystem includin

Founder & Managing Director – LUSH HOME GALLERY (Home & Lifestyle Shopif y eCommerce Brand) at LUSH HOME GALLERY

Built and operated a DTC Shopify eCommerce business end-to-end, owning the online channel and customer experience across website management, product catalogue and merchandising, pricing and promotions, on-site navigation, conversion, retention and repeat purchase. Owned CRM and lifecycle marketing via Klaviyo (acquisition, promotions, abandonment, post-purchase, retention and repeat), and connected Shopify, CRM and paid acquisition signals across Meta and Google Ads to optimise revenue, ROAS, CAC and conversions. Governed measurement and conversion optimisation using GA4, GTM and Optimizely with behavioural and funnel data to identify drop-offs and run A/B and multivariate tests across landing pages, product messaging and conversion paths.