Suzan Salha
I’m Suzan Salha, a digital marketing and community management professional based in Riyadh, with hands-on experience supporting government, agency, and major consumer brand accounts.
About
I’m Suzan Salha, a digital marketing and community management professional based in Riyadh, with hands-on experience supporting government, agency, and major consumer brand accounts. I specialize in social media operations, content strategy, paid campaigns, analytics, and audience engagement—always aiming to align content with communication goals while improving measurable performance.
Across my roles, I’ve led community management and digital marketing initiatives that increased reach and impressions, managed editorial calendars tied to business narratives, and optimized paid campaigns through targeted segmentation. I also enjoy coordinating cross-team messaging with PR and internal stakeholders, delivering insight-driven reporting, and ensuring timely, positive community interactions that strengthen brand sentiment over time.
- 5 years' experience
- Joined September 2026
Skills· 2
Languages
- ArabicFluent
- EnglishAdvanced
Industry experience
- Government
- Media & Entertainment
- Professional Services
Work experience· 4 roles
Guided social media content execution across multiple government portfolios by coordinating internal stakeholders and ensuring consistent delivery aligned with communication objectives. Contributed to strategic digital initiatives through support in social media planning, proposal development, and RFP submissions aligned with client and government priorities. Expanded from single-account management to overseeing multiple portfolios, strengthening audience growth, campaign performance, and engagement through insight-led content planning and continuous performance evaluation.
Led end-to-end community management and digital marketing for a government social media account, driving 40%+ growth in reach and impressions across key platforms. Planned and executed strategic monthly content calendars aligned with economic priorities, achieving 25%+ consistent audience growth. Managed and optimized paid digital campaigns using targeted audience segmentation and budget control, delivering 30%+ higher engagement during campaign periods. Moderated communities by responding to inquiries and managing public feedback to improve response time, engagement quality, and brand sentiment, while producing analytics-driven reporting that improved performance by 20%+ over time. Coordinated with internal communications and PR teams to ensure consistent messaging across digital, internal, and external channels.
Managed multiple high-profile accounts across Food & Beverage and Energy sectors, including Tanmia Chicken, Popeyes Restaurants, and TotalEnergies Gas Stations. Owned full social media operations including content planning, creation, publishing, community engagement, and performance reporting. Produced on-site content by filming reels, capturing real-time footage, and coordinating shoots to ensure platform fit and brand consistency. Executed and analyzed digital campaigns to increase visibility, engagement, and brand presence, monitoring metrics such as engagement, reach, follower growth, and campaign performance to support continuous improvement.
Education
Certifications and awards
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